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Coke And Pepsi Duke It Out For X Factor Sponsorship!

| Filed under: American IdolBusiness BlitzX FactorReality TV

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This is huge!

Now that Simon Cowell is prepping the launch of the US version of his singing competition, The X Factor, two massive advertisers are currently duking it out over sponsorship of the series - Coca Cola and Pepsi!

Coca Cola, which has sponsoring American Idol for quite a long time, has one more year left on its contract with the FOX competition!

Meanwhile, Pepsi passed on sponsoring American Idol back in the day, and wants to make sure that this time, they don't make the same mistake twice!

The two are currently in the middle of a $50 - $100 million auction over its sponsorship, which means to the rest of us that regardless of who ends up with the deal, there are going to be some BIG BUCKS being spent to make sure the X Factor succeeds stateside!

What do U think?? Should Coke or Pepsi be the show's sponsor?

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26 comments to “Coke And Pepsi Duke It Out For X Factor Sponsorship!”



  1. 1

    COKE!!!!!!!



  2. 2

    I don't drink either….



  3. 3

    I don't drink either….



  4. 4

    I don't drink either….



  5. 5

    Umm… Isn't the US version of X-Factor also going to be on Fox?



  6. 6

    coke!



  7. 7

    PEPSI!!!!!!!!!!!!!



  8. 8

    Coke.



  9. 9

    TEAM PEPSI ALL THE WAY!!!

  10. @v@ says – reply to this


    10

    If I have to listen to songs that were already good once, be karaoke'd by a bunch of hopefuls with no actual stage cred/experience, then a recycling depot should be the sponsor.



  11. 11

    HOW IS IT GONNA BE SUCCESSFUL IF ALL THEY GET ARE LAME ACTS???? FUCK OFF FAT BOY, GET SOME BRAINS. TALENT HAS NOTHING TO DO WITH 2 FREAKIN CARBONATED DRINKS. NEXT.



  12. 12

    There is a reason the slogan is "Coke Is It." Because it is!!!



  13. 13

    Coke no question



  14. 14

    what's x-factor? And of course coke!



  15. 15

    PEPSI HANDS DOWN



  16. 16

    Dr. Pepper



  17. 17

    Re: lufflyness – it is going to air on the Fox network, but it will air in the Summertime when American Idol will no longer be airing. So it'll be back-to-back with American Idol and X-Factor on Fox.



  18. 18

    Coke is it!



  19. 19

    Pepsi is too sweet. The 'Pepsi Generation' is now the 'geriatric generation'. Coca Cola all the way…



  20. 20

    Pepsi



  21. 21

    Orange Juice!



  22. 22

    Pure greed. How about they use the 50-100 million on something that actually matters in this world and can help people. This is just outrageous. All over the world, people are dying from preventable things, all that is needed is the money to sponsor them. Meanwhile corporate greed is pulling stunts like this. Sad sad sad.



  23. 23

    both are poison



  24. 24

    Whoever wins, we all lose.



  25. 25

    mmmh i guess if this new american x factor thing wants to reach more places …. unfortunately coke is the best option, for example here in mexico we dont drink pepsi even thought it's in various stores



  26. 26

    Coke,nothing beats it!!!