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Pepsi To Sponsor The X Factor!

| Filed under: Business BlitzX Factor


Sorry, Coke! You'll just have to stick with American Idol!

Sources are reporting that the official drink of the US version of The X Factor will be Pepsi-Cola!

No word yet how much money PepsiCo eventually ponied up to Simon Cowell and the execs for the deal, but we imagine it had to be a pretty penny to beat out Coke! They know what a sweet gig it is and they wouldn't have given up so easily.

Another big step forward for the show! We're getting closer and closer to it now!

So exciting.

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8 comments to “Pepsi To Sponsor The X Factor!”

  1. 1

    What a waste of money.. SMH. Like coke and/or pepsi even really need to advertise.. lets get real… ITS EVERYWHEREEEEE already.

  2. 2

    EWWW Pepsi is the WORST!

  3. 3

    Love Pepsi!

  4. 4

    It is reported Pepsi paid 35million pounds ($50m) for this "honor". Money well spent…….. NOT!!!! X Factor will be huge in the US. Just like it is in the UK. Cant wait…

  5. 5

    Pepsi is nothing more than the disgusting version of Coke.

  6. 6

    yuk! hate pepsi, cant beat a nice cold can of coke!!

  7. 7

    Re: MsJules – Lol i agree! cant see either of them going under, not ever!

  8. 8

    no matter how much pepsi sponsor things or advertise if i was at a bar and they had pepsi instead of coke products i would order my vodka just on the rocks.