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Starbucks Re-Vamps Its Logo!

| Filed under: Etc.


Wow! That is quite the switch-up!

In honor of Starbucks coffee's 40 year anniversary, the company has re-vamped their logo in a pretty big way!

Check out the new design, as compared to their previous ones (above)!

It definitely will take some getting used to, but we like its simplicity! It's very clean looking, no?

What do U think?? Do U like the new Starbucks design?

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64 comments to “Starbucks Re-Vamps Its Logo!”

  1. 1

    I like it. They pretty much took the colour that had their name written in it, applied it to the Siren and just let it speak for itself. They're enough of a brand that we don't even need the words to tell us what it is.

  2. 2

    I don;t like it. If it ain't broke, don't fix it.

  3. 3

    Coffee still sucks, but logo is kinda cool. Still won't make me drink it though.

  4. 4

    i kind of liked the words around it. but i guess that's what im used to i like it though it is clean and simple and they are well known enough that just looking at the label u know where its from. takes some getting used to but nice. i would of liked some sort of black circle border outline or something.

  5. 5

    Now I can't black out the letters in the logo and make it say funny things. :(

  6. 6

    I dont really like its simplicity… Looks kinda empty :/ well ill have to adjust

  7. 7

    they made sure they kept their pagan Philistine dagon fish god and not the company name? that idol must be important to the owner of starbucks?

  8. ixab says – reply to this


    horrible, i hate it.

  9. 9

    Like the old logo better, but it won't stop me from having my venti bold every morning!

  10. 10

    Don't like. They should've kept the green doughnut w/their name on it and gotten rid of the mermaid, siren thing that's holding her legs/flipper things open.

  11. 11

    It's kind of ugly. I never even cared to notice what that image was. I thought it was based on the Mona Lisa.

  12. 12

    I really dont like it! bummer!!

  13. 13

    I heard Starbuck's doesnt like Black people. True?

  14. 14

    It is a marketing strategy to send the message that we are now so popular and well known by our brand logo we don't even need to print our name.

  15. 15

    Re: COL Kurtzzz – Well probably true since a lot of them can't afford to buy their coffee.

  16. 16

    I heard Starbucks doesnt like Black people. True?

  17. 17

    its ugly and too plan, now it makes the cup look cheap.

  18. 18

    Terrible, it looks cheap and weak.

  19. 19


  20. 20

    I don't like it…
    I want the old one back :(

  21. 21

    No. I don't like it!
    I usually buy their seasonal coffee mugs but I won't be buying them once the Starbucks logo disappears!
    The idiot that came up with this idea should be very proud of themselves…NOT!

  22. mw says – reply to this


    so the pretty much just took the type off? wow…big change

  23. 23

    i don't like it…i liked the old starbucks logo. i know simple is better…but i'm just not feeling it in this case.

  24. 24

    people, just letting you know, youre putting your input in for a coffee cup. why???? this is not news

  25. 25

    totally hate it

  26. 26

    boo!!! it sucks

  27. 27

    White chocolate mocha! mmmm :P

  28. 28

    It sucks. It looks like a cheap Dairy Fresh cup.

  29. 29

    I don't see the word "overpriced".

  30. 30

    Looks great except for one thing….THE FUCKING NAME OF THE COMPANY! Good job dumbasses.

  31. 31

    ew i hate it!

  32. 32

    First they take away the malt mix, then the signature hot cocoa, Espresso Truffle followed and now they're screwing with the logo?! Dummies!

  33. 33

    Nothing says overpriced burnt nasty coffee like that new logo. I'll stick with my boy Timmy.

  34. raels says – reply to this


    Looks like they're trying to save money by going with a monochromatic ink.

  35. 35

    you would AT LEAST think after 40 years they would have marketed in a GREEN WAY and made it bio-degradable…it scares me how stupid the general ignorant population is, no offence to those of you that applies to…but honestly, none of you even mentioned such a concern as the cup itself and how it isn't 100% biodegradable, just a stupid fucking logo change that isn't that much of a friggin change anyway…in our age group, we SHOULD ALL be worried about such things as renewables and bio-degradables and things GREEN…like, duh..

  36. 36

    gotta love how I work at starbucks, but yet never knew they were changing the cups….and they are hideous.

  37. 37

    its still going to have the name on the side of the cup…

  38. 38

    why mess up a good thing? the new logo is too modern and not timeless like the old one…

  39. 39

    LOOKS GAY………

  40. 40

    meh, not much of a fan. I like the old one better, the new one is too plain.

  41. J17 says – reply to this


    blehhh i don't like it. i like the current one so much better. i hope their name not appearing on the cups don't bite them in the ass

  42. 42

    As long as I get my coffee it's fine with me.

  43. 43

    Re: COL Kurtzzz – Fnord?

  44. 44


  45. 45

    Re: COL Kurtzzz

  46. 46


  47. 47

    KDIZZLL says:
    they made sure they kept their pagan Philistine dagon fish god and not the company name? that idol must be important to the owner of starbucks?

    COL Kurtzzz says (twice):
    I heard Starbuck's doesnt like Black people. True?

    Are you guys just FNORDING it up or what????

    In regards to the "owner" if you read some history he didn't start the company, he bought it in 84… logo and all.

    I personally like the original logo best and prefer tea to coffee. We've become too PG as a nation…

    But seriously? Pinning pagans, vs jewish people, vs black people, vs… well the Interentz kidzz with their zzzs and all…

    I just hope that you guys are just that brainwashed by all the fnords yourselves and aren't really this simple minded in real life. Maybe you're just kids yourselves… Let's hope…

    Taoism in a clown costume… tis what it is…

  48. 48

    Wow… now I feel really bad about all the spam… didn't see the…
    Note: your comment may take a few minutes to appear.

    Dear moderators:
    Please feel free to delete all but the previous long explanation…
    Feel free to delete this spam apology as well…

    Yours truly,

  49. 49

    only douchebags drink starbucks

  50. 50

    I don't like it! one color is boring, is too normal

  51. 51

    I hate it! It reminds me of the Obama symbol thing kinda.

  52. 52

    I don't like it!

  53. 53

    I like it, but they should bring back her titays like the way it was back in Seattle in the beginning. Before the purtians starting whining.

  54. 54

    What ever I hate that Starbucks shit… this is not coffee…. try Buscaglione the real coffee… you American really dont know shit about good food and drinks…

  55. 55

    Re: Fnord_Watch – oh wow…you're just a wealth of knowledge?..thank you wikipedia, BTW nobody cares what a fnord is either.

  56. 56

    guess nobody reads anymore..so they removed the words?

  57. 57


    People that have seen the fnords care…

    Why are you fnording it up on this site… ever so subtly?

    As your on of your prev comments…
    And there's more I've seen…

    "This homo pulls out all the tricks to keep you on this site longer and to get you to comment so he could get advertisers,anything from deliberate typos,…."

    Using these very subtle fighting words to stir up hate towards various culture groups…

    Bleh… what a fnord…

  58. 58

    Re: Fnord_Watch – thank you for chronicling my every move, I'm so lucky to have fans like you that care. =) BTW theres more where that came from!

  59. 59

    bleh its boring.. and who really cares? Wow they made two small changes to it.. Big Deal.

  60. 60

    YICK! I like the one they've had since I can remember! Bad choice, I think it's going to turn a lot of people away.

  61. 61

    Also, I must add. If they change this…. it's really going to destroy the fun of going to Seattle. I used to live there, and just enjoyed going past the Starbucks. It's the HOME of Starbucks… now it's going to look like a drone city. Honestly, if they do change it, I won't be seen carrying around that cup. It would make me feel like a robot in society. "Give us your money, now here is your plain ass cup. GO BACK TO WORK!" and then I'll just robot walk my way out with a fake ass smile? No thanks!

    KEEP THE LOGO! PLEASE! It is important to people who love your coffee and have spent a lot of money and time in the stores. Let US decide! Hopefully they do check out Perez's post about it… I have a big feeling there's a lot of Starbucks fans that come here!

  62. 62

    too modern looking, when i think starbucks i think warm and cozy, not cool and futuristic

  63. 63

    naaaaaa, dont like.

  64. 64

    don't like it… they shouldn't have changed it.