Oprah Winfrey is nothing if not a realist.
Having been in this industry a long time, The Big O knew what she was getting into when she decided to start her new network and when speaking to a group of reporters recently about the launch, she admitted she's prepared for the worst. She explained:
"I think we're going to have some perhaps rocky times with the channel, keeping people there and keeping people motivated to keep watching, keeping them engaged…Taking the responsibility of programming even the first 600 hours. It's a lot. And knowing that half of what we're doing is not going to work, then what? But it's an ongoing process, and I trust the process."
Well, we're glad to hear she's as optimistic as she is realistic.
In all honesty, the network debuted strong for cable, bringing in an average of 1 million viewers on its Jan. 1st launch, but since then, ratings have declined. Still, The Big O isn't concerning herself with that, though she acknowledges that ratings play a role in her success. She told reporters:
"I'm grateful we weren't embarrassed. I'm grateful people came. Obviously, ratings are important. But they're not as important to me as they are to you," she told reporters. "We know that if we continue to build the channel with programs that are meaningful to our viewers … and operating from the point of view of, how are we going to serve [the audience], I think we'll be more than all right. You serve them and they will come."
That's a fact, O!
We have no doubt she's going to give her viewers her all with the network. That way, even if it doesn't soar, at least she can walk away knowing she gave it her all. But we have faith it will be prosperous.
Have any of U been watching OWN?
[Image via WENN.]
Tags: audience, network, oprah, own network, ratings, success, the big o, viewers