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"Rocky Times" Ahead For OWN Network, Says Big O

| Filed under: TV NewsOprah Winfrey

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Oprah Winfrey is nothing if not a realist.

Having been in this industry a long time, The Big O knew what she was getting into when she decided to start her new network and when speaking to a group of reporters recently about the launch, she admitted she's prepared for the worst. She explained:

"I think we're going to have some perhaps rocky times with the channel, keeping people there and keeping people motivated to keep watching, keeping them engaged…Taking the responsibility of programming even the first 600 hours. It's a lot. And knowing that half of what we're doing is not going to work, then what? But it's an ongoing process, and I trust the process."

Well, we're glad to hear she's as optimistic as she is realistic.

In all honesty, the network debuted strong for cable, bringing in an average of 1 million viewers on its Jan. 1st launch, but since then, ratings have declined. Still, The Big O isn't concerning herself with that, though she acknowledges that ratings play a role in her success. She told reporters:

"I'm grateful we weren't embarrassed. I'm grateful people came. Obviously, ratings are important. But they're not as important to me as they are to you," she told reporters. "We know that if we continue to build the channel with programs that are meaningful to our viewers … and operating from the point of view of, how are we going to serve [the audience], I think we'll be more than all right. You serve them and they will come."

That's a fact, O!

We have no doubt she's going to give her viewers her all with the network. That way, even if it doesn't soar, at least she can walk away knowing she gave it her all. But we have faith it will be prosperous.

Have any of U been watching OWN?

[Image via WENN.]

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19 comments to “"Rocky Times" Ahead For OWN Network, Says Big O”



  1. 1

    Loving OWN!!



  2. 2

    All OWN does is play reruns of the 4 or 5 shows it has. Then it plays really old episodes of Dr.Phil, and Trading Spaces. Very unappealing, I understand why people aren't watching it.



  3. 3

    ALL OPRAH ALL THE TIME. WHAT DO YOU EXPECT FOR A WOMAN WHO PUBLISHED A MAGAZINE AND FOR ALL THESE YEARS HAS HAD HER FACE ON EVERY SINGLE COVER. MEGALOMANIAC MUCH? PLEASE GO AWAY OPRAH. I'M SURE SOME THIRD WORLD COUNTRY COULD USE YOUR MONEY, SINCE THE ONLY PEOPLE WHO BENEFIT FROM IT IN THIS COUNTRY ARE YOUR AUDIENCE MEMBERS. GOOD RIDDANCE.



  4. 4

    Absolutely NOT. Oprah will never OWN me, even if she did buy one of my favorite channels and turn it into crap.



  5. 5

    I hate the fact that I never know what channel its own



  6. 6

    OWN NEED TO INJECT SOME GLAMOUR INTO THE NETWORK. SUCH AS FASHION, REALITY SHOWS, COOKING SHOWS OR SOME INTERESTING AND DRAMATIC SHOWS. THAT IS HOW BRAVO IS SO SUCCESSFUL DUE THE FACT OF THE DRAMATIC REALITY SHOWS, FASHIONS AND FOODILICIOUS PROGRAMS. THAT'S HOW THEY STARTED PROJECT RUNWAY AND REAL HOUSEWIVES PROGRAMS. AFTERALL…PEOPLE NEED TO BE ENTERTAINED WITH LAUGHTERS, WOW AND WHAT??? FEELINGS OF EXPRESSION WHEN WATCHING AFTER ALL HER SERIOUS FACTS PROGRAMS LIKE DR. PHIL AND HERSELF.



  7. 7

    I can't believe that she owns all of Discovery … besides the point.. I hate the fact that she turned my favorite channel into shit. WTF? MAKE A NEW CHANNEL for your nonsense shit



  8. 8

    SHE WILL BUILD HER AUDIENCE.AT LEAST ITS GEARED TO AN ADULT MARKET,UNLIKE ELLENS SHOW WHICH IS GEARED TO SILLYNESS AND FLUFF..



  9. 9

    "Obviously, ratings are important. But they're not as important to me as they are to you," she told reporters". In other words.. I am rich and you are not.. so I don’t care about ratings.. puke.



  10. 10

    She better come up with some good programs fast. 2-3 year old reruns of Dr. Phil aren't going to cut it for long.



  11. 11

    If Oprah is to succeed in cable, she may have to compromise some of her standards and start producing controversial shows. It's sad to say but today's viewers seem to tune in and support these type of shows like The Jersey Shore, Real Housewives, etc. Instead of Dr. Phil and Oz, maybe she should bring Dr. Drew instead or offer Lindsey Lohan and family their own reality show…people like to watch a train wreck of a family. (LOL)



  12. 12

    I'm not watching it because it's not even available. And I live in a large city.



  13. 13

    I feel like it's the same thing over and over and over. Nothing super yet. I'll keep checking in, but I won't stick around for repeats.



  14. 14

    Oprah, Oprah everywhere.
    If I never see her again
    I really won't care

    I'm soooo sick of her. She's the most self-involved, self-promoting people ever. If she really wants to be a philanthropist then why doesn't she use her gazillions of dollars to feed every hungry person in the world. See a few of her mega-mansions and it could be done. I get really offended when she says she knows what the people want. Ummm…housing, food, a good education. She's so out of touch with "the little people" that she doesn't have a clue. Her own show, her own magazine, and now her own tv network. Enough already.



  15. 15

    Forgot to say that I'm really pissed off that she has turned one of my favorite channels into crap. Discovery Health was cool, with all of it's medical shows. I actually learned a lot while being entertained. So far the only medical show I see since she hijacked the network is Mystery Diagnosis and I've heard that won't be on there very long. I wish she'd have left well enough alone and found some other network to put her friends on.



  16. 16

    OWN is not HD formatted!!! I also don't like the repeated shows. I tried to tivo Gayle King and it wanted to record all her shows!!! Yikes I only wanted to see her live show once a day, thats all.



  17. 17

    Re: Sister Mary No No – I agree- out of all of the channels that she had to hijack, why did it have to be a really awesome one?! No more humanology and midget mothers!! =(



  18. 18

    WOW….Surprised that so many people don't like it. I love the channel and I know it's just a start. More GREAT THINGS to come for sure. I say great job to Harpo and Oprah!!!!! They are truly "OWNING" it!



  19. 19

    Re: LetttyB
    PREACH ON!