The network started with a miliion viewers on Saturday, but fell to 822,000 by Sunday. Monday dropped to 822,000 and on Tuesday, it hit a low of 315,000.
But it was still competitive compared to other women's networks! OWN beat out Oxygen and WE, but Lifetime remains in the lead.
OWN CEO Christina Norman said:
“Launch is only the beginning for us. Our goal was to double Discovery Health Channel’s ratings and move from a network ranked in the 40s to a network ranked in the 20s. So far we’re meeting those figures.”
Inneresting to see how it plays out. Are U watching OWN?!