It had nothing to do with the quality of the project!
Although a few networks have turned down The Kennedys miniseries with an all-star cast, Showtime Networks president of entertainment David Nevins claims that it had nothing to do with how good the movie was.
“It wasn’t Showtime. I looked seriously at it, and thought it was well acted, well made and very watchable. What it really came down to was that it didn’t feel Showtime. It didn’t feel like premium cable. I have great respect and love for [Kennedys creator] Joel Surnow. He’s got a great cast. It didn’t fundamentally feel us. My vow coming in was to focus on renewable resources, and series are renewable resources.
I was hired to be the steward of this brand and bring the brand to the next phase of its existence. I felt it was not Showtime.”
Wow. We heard it the first time! Guess it wasn't A LOT of networks!