Wow! He certainly has a 'take no prisoners' attitude, doesn't he?!
Apparently, Nate Berkus was so bent on securing a specific (but unindentified) celebrity as a guest on his daytime talk show, that he had no problem throwing his competition - Martha Stewart and Wendy Williams - under the bus as a ploy to win them over!
Check out some HIGHlights from a pitch letter that he sent their people (below)!
NATE OUTDELIVERS MARTHA
·Nate delivers more than one million more viewers than Martha's Hallmark show. Nate averages about 1.2 million total viewers so far this season, while Martha's talk show averages only about 220,000 total viewers.
NATE IMPROVES TIME PERIODS, WHILE WENDY UNDERPERFORMS THEM
·This November, Nate delivers a 0.6 rating among Women 25-54, building its time periods from a 0.5 base, up +20 percent over last November.
·Wendy Williams also delivers a 0.6 rating among Women 25-54, but that is down from its time periods' 0.7 last year, -14 percent.
clASSy move, bb!
The real question is, however, if the kind of people to whom he sends that kind of pitch actually respond positively to it! Personally, we'd find it a little tacky!
[Image via WENN.]
Tags: daytime tv, guests, letter, nate berkus, pitch, slams, talk show, the nate berkus show