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Britney Loves Product Placement - It Pays Well!

| Filed under: Music MinuteBritney Spears

Brit Brit Product Placement

And who wouldn't if they were getting an easy half a million dollars for it??

It's being reported that in Britney Spears's latest video, for Hold It Against Me, the product placement garnered her $500,000 dollars from companies like PlentyofFish.com to have their company featured alongside the singer.

It seemed to work though, because the website reported a 20% spike the day after the video dropped!


Brit, bb! Lunch is on you next time!

What do U think about product placement??

[Image via WENN.]

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33 comments to “Britney Loves Product Placement - It Pays Well!”

  1. 1

    I don't think it's a big deal to be honest many artist are doing this now.

  2. 2

    Phaggez you do realize that your Tranny queen GaGa advertised the same fucking website in her Telephone video? God no wonder everyone hates you and wishes you would just die of A-I-D-S already. It's so obvious you are pulling for Brit to fail because she is the reigning Queen of Pop and a God and your precious GaGa is going down the tubes right now.

  3. 3

    only QUEEN B

  4. 4

    Ok, really all britney had was plenty of fish, her perfume, and sony.
    Lady gaga's telephone video had plenty of fish, coke, whatever phone company of the cellphone in her hand, wonderbread, etc. etc…..yet you make a big deal of it when britney does it…..you are such a fucking loser dude, and no YOU HAVE NOT CHANGED….your like the bitchy cheerleader thats nice to people's faces and then calls them ugly behind their backs…get out of gaga's ass!

  5. 5

    So Britney wins the showdown 'tween HIAM and BTW and all you got to talk about is product placement. For all the twits out there, theres a reason for the product placement in the video, its about her, how she was created to be a product. And why don`t u just go watch Telephone, its the same thing.
    Anywho, why not be blatant about it, everyone does it, so why piss on Britney….Oh yeah, I forgot losers tend to pick on the winners cause they are jealous!

  6. 6



  7. 7

    whatever…britney rocks! and gaga did the same thing perez!

  8. 8

    Funny how you are on Britney's back Perez but when Lady Gaga did the same in Telephone, you said nothing. Lady gaga's product placement was ridiculous. Her whole video was an ad! Get over it!!

  9. 9

    2 faced sumbitch u are!!!!! gaga did the same amount of product placement dweeb! Why did u make two whole post on this?! there are 2 versions the one with and the without. Don't like it? watch the directors cut!

  10. 10

    Well at least her product placements make somewhat sense why each product placement was in there. Plenty Of Fish represents her personal love in her life, Radiance is by her so obviously that makes sense, and Sony because she is signed under Jive which is owned by Sony. The Makeup Forever is just kinda in there though. Maybe she used it for her video? I don't know. But the rest makes sense.

  11. 11

    i think it's really tacky and annoying when artists do this. don't they have enough money already? why can't a music video just be about the freakin music?!!

  12. 12


  13. 13

    I honestly thought Plenty of Fish was made up!!

  14. 14

    Re: TrannyTakesATumbleRe: barthol – FFS he isn't even attacking her! The hate some people harbour toward certain artists is sick! Get a new hobby.

  15. 15

    Re: fossyboots1 – worst is actually when they mention thousands of brands in their songs like Mariah Carey does. I can understand they need to promote in order to get money for their own promotion sometimes too, but a lil too much is really annoying.
    I liked Brit video until it was quite reptitive seeing "sony" couple of times. But I got the idea… "buy Sony… " sorry, Sony dissapointed me in the past… Im using Fujitsu! lol

  16. 16

    Looks like everyone already took the words out of my mouth. Britney beat gaga in the polls and this is ALL you say. If it was gaga i could see the headline now "Queen Gaga Kicks Britney's ass in the polls harder than Britney kicked her own ass in the HIAM video" it's ok maybe next time…NOT! Btw (not the song) are you EVER gonna report how Britney also kicked her ass in YOUR online poll?

  17. 17

    ps i don't think perez is attacking britney for once…i just find it funny.

  18. 18

    Met my husband on POF :)

  19. 7tizz says – reply to this


    Music videos don't really have a home anymore - except maybe on the internet - but I assume they are to existing fans and aren't really getting new fans to the artist. I'm guessing she used the endorsement money to pay for the rather large budget of the video. As I recall, the artist is mostly responsible for flipping the bill on videos - not the record company. Maybe it changes at her level though - I am not sure.

  20. 20

    i think its smart bidness…. britney has smart people marketing her.. she never has to worry bout money again!

  21. 21

  22. 22

    In the video, you can also see big brands like Sony(the laptop she's using) and the Make UP Forever brand! Nothing wrong with that, she makes a lil bit more money, the companies do too.

  23. Kakia says – reply to this


    I'm all for it. From its origins in ET with the Reese's Pieces, companies have been subtly (or not so subtly) slipping their brands into the background. I think since films/vidoes/movies, ect. need props, why not get paid for using a particular brand? Its certainly better than having to SPEND money to get a prop. Even if its not a neccessary prop, if it helps cusion the budget a bit, no harm done!

  24. 24

    Get it through your heads kids and stop calling these corporate puppets artists! You are all being duped, and spoon fed wall mart crap and you are eating it up! Just listen to that robot baby voice of Brittany and realize it is all garbage. And while I am at it stop taking fashion advice from prostitutes, the kardashian women dress like whores!

  25. 25

    A lot of European artists do product placements in their videos all the time. This is nothing new.

  26. 26

    Perez is reporting on Britney doing it because everyone else is reporting the same thing. Yes, it's been done before, but her video just happens to be the latest one to be doing product placement and to be so obvious with it, which is why people are discussing it it right now with her name.

  27. 27

    i love it that perez is trying to get people to hate on Britney and people are noticing it.. C'mon Perez, time to chill, don't be hatin'

  28. 28

    she uses product placement to make the video a bigger budget. meaning more fancy things, more special effects, etc. all that cost money. so it wouldnt hurt putting some products there to pay off the cost of shooting the video.

  29. 29

    That's a lot of coin for ads in a music video. Don't have a problem with it although I thought the sony one was the most annoying but that's who employs Britney so its probably tough to get rid of them.

  30. 30

    Is she wearing FUR?

  31. 31

    One name comes to mind when product placement is involved! Lady Gaga!!


  32. 32

    1. Your 'Wifey' Gaga is the biggest product placement queen. So this post coming from you asking about what we feel about Brit doing production placement is just NOT valid only LAME. 2. There is bigger product placement happening around - PR Placement - What about rihanna featuring you in S&M… wasnt that product placement too? Oh sorry, that was you, not a product, but gotta say, Brit brit did it better when she shot you down in the Circus Tour! That was one strong comment she made!

  33. 33

    i hate it!
    especially when it comes so dumpy like in hiam.
    to my opinion: either it's a music video (the good ones are art of their own)
    or its advertising.
    hiam is advertising to me - stupid one, too.