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Promotional Images Of Madge From Desperately Seeking Susan Were Almost Nixed Due To 'Lesbian Undertones!'

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It's always interesting to hear way after the fact what behind-the-scenes drama happened on movies like this!

Veteran publicist Reid Rosefelt recently revealed that when he was working on Desperately Seeking Susan, promotional shots taken by the late Herb Ritts of Madonna and Rosanna Arquette were almost nixed by the movie's ad campaign, because of concern that the public would think it was a movie about lesbians!

He recalls:

"Some people at Orion thought that the image would make people think it was a lesbian movie. Thankfully the film’s producers, Midge Sanford and Sarah Pillsbury, were able to make their case."

Wow! Absolutely ridiculous!

But then again, we imagine that issues like this STILL come up in the industry, which frankly, is a real shame!

Kudos to the producers for holding their ground, though! Those images have become pretty iconic as this point, and we couldn't have imagined what would have become of them if they had gone in another direction!

Thoughts??

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12 comments to “Promotional Images Of Madge From Desperately Seeking Susan Were Almost Nixed Due To 'Lesbian Undertones!'”



  1. 1

    I guess back in those days it was something they should be concerend about. but those times have changed and I don't think people would care now.



  2. 2

    Umm…I've seen Desperately Seeking Susan ten times….IT IS about two LESBIANS…….



  3. 3

    God, that movie sucked.



  4. 4

    Love that movie

  5. rcs says – reply to this


    5

    Golf claps on using interesting properly.



  6. 6

    what happened to that madonna….i love that movie and also who's that girl lol



  7. 7

    Why would it be a is a real shame if it happened today? At no point what you wrote suggests that they wanted to nix it because it looked gay, and thats bad. What you wrote is they felt people would precieve it as a lesbian movie, which it isn't.

    So even today if I make a movie that isn't a lesbian movie, why would it be a shame if ad people didn't want to release promos that made it appear like that?



  8. 8

    Wait till the ultimate plagiarist/copycat/wannabe Gaga reads about this . . . these lesbian undertones will surely be copied and ripped off.



  9. 9

    im sure GAGA is going to rip this in some way.



  10. 10

    Re: Adam Burns – Well stated. Promotional material should advertise the product accurately. The photograph is gorgeous, however alongside the title of the film, the representation is a bit misleading. It's not some sort of discriminatory slam.



  11. 11

    Re: RobotEAThuman – That's what I was thinking.



  12. 12

    I loved this movie. Mark Blum and Laurie Metcalf are hysterical. I found this an extremely fun movie. It's about stolen earrings, and a bored housewife who wishes she was cool and mysterious - like Susan. Cool movie, I'm sure a movie critic would give it a 2 stars, I give it 4 stars, for enjoyment value.