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Mattel Releases Waxing/Shaving Doll, Causes Controversy

| Filed under: Icky Icky PooWacky, Tacky & TrueFashion SmashionBusiness Blitz

mattel releases waxing and shaving doll

Really, Mattel? You thought this was a good idea?

Mattel has released a new Monster High doll named Clawdeen Wolf, who is VERY focused on her looks, and spends the majority of her time “waxing, plucking and shaving.”

Here's how the "teen werewolf doll's" character description reads:

“My hair is worthy of a shampoo commercial, and that’s just what grows on my legs. Plucking and shaving is definitely a full-time job but that’s a small price to pay for being scarily fabulous."

Wow. Here's what human behavior and body image expert Patrick Wanis had to say about the doll:

“These dolls are training girls to feel ashamed of their bodies, to focus on being sexually appealing and sexually attractive from a pre-pubescent age. By sexualizing these young girls, corporations also create another avenue to market and sell more products to a younger demographic. These dolls also promote skimpiness of clothing, encouraging a young girl to dress like a stripper and believe that they must be sexually enticing to everyone around them.”

More from clinical psychologist Sari Shepphird:

“Young girls especially do not need a doll to point out physical flaws or encourage body image preoccupation in teens and young girls. Dolls are for play and escape and pleasure, and they should not be another source of criticism for young girls these days. It used to be that dolls were part of childhood and represented and offered an extension of innocence, but now some dolls are encouraging the opposite of innocence.”

And more from body image expert/Love Your Body, Love Your Life author Sarah Maria:

“Mattel is essentially promoting and encouraging the belief in young girls that they need to sculpt, tweeze, wax, and otherwise change their bodies in order to be considered attractive to men. Please, drop the hypocrisy. A Mattel spokesperson has the audacity to claim the Monster High dolls are celebrating imperfections and accepting imperfections in others. Excuse me? If these dolls are about self-acceptance and acceptance of others, how about leaving some hair on the body?”

Here's what a Mattel spokesperson had to say about the Monster High dolls:

“Monster High was the number one best selling new fashion doll of 2010 according to NPD and is resonating with teen and tween girls. Grounded in a clever and humorous storytelling, Monster High characters deliver a positive message of celebrating ones imperfections and embracing those of others.”

Sorry Mattel, but we're NOT gonna be able to side with you on this one. You've come up with a cute concept, but your approach to it is SERIOUSLY twisted and NOT child-appropriate.

Who do U side with? Team Mattel or Team Everyone Else?

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39 comments to “Mattel Releases Waxing/Shaving Doll, Causes Controversy”

  1. 1

    Good teach-em young it's disgusting not to shave.

  2. 2

    This actually makes me mad. Barbie is bad enough as it fucking is but now this? Barbie definitely can make women feel a shamed of their natural beautiful bodies. As if everything on TV, Magazines, movies, internet wasn't enough LOL.
    Time for women to make a movement. Nothing wrong with women being sexy but the shit they do to themselves is fake and not natural.

  3. 3

    If the doll is a wolf then naturally it's going to be hairy….

  4. 4

    This is ridiculous! The doll is of a freaking WEREWOLF…and there is no shaving actually involved, just mentioned in her "bio" as part of how she passes her time. Of course a werewolf is going to need to shave! Some people just don't appreciate the tongue-in cheek humor.

  5. 5

    They should fire the obviously disturbed person who came up with the idea for this hideous doll. Also a doll that is supposed to be a wolflike creature wouldn't be shaving or waxing. Duh!!!!!

  6. 6

    Its a doll for gods sake, people need to get over this politically correct shit and stop bitching about things that have no real value in life. Media and magazines are one thing, but if a stupid doll can affect how you look at your self then theirs something seriously wrong with you! Im sure we all got better things to do then worry about what a dolls description says.

  7. 7

    Was it inspired by Kim Kardashian? That bitch is fucking HAIRY!!!!!
    Her ex said she was like a bear "down there" :)
    Most Armenian women have mustaches & hairy legs.

  8. 8

    I personally love these dolls and think they are a great subsitute to the barbie stereotype. First off, just the werewolf is supposed to be 15 or 16 years old…at that age girls have hair and they shave. The pre-pubescent girls that play with these dolls don't have any leg hair to shave so why would they think they need they don't have any?
    Going back to the barbie stereotype, I think these dolls are much better for girls than barbie. Barbie can make girls think that they have to be blonde, big boobed, and thin. These dolls are not people and give the message of being different in a positive aspect.

  9. 9

    Sorry but I definately have to agree with Mattel on this. I have an 8 year old daughter who LOVES Monster High dolls and collects them. I read Clawdeens bio and thought it was hilarious. I think that Monster High is a great idea as it shows that even the most hidious monsters of all time can be thought of as cute. My daughter watches the webisodes as soon as they come out and even had her birthday party themed around Monster High. I must say that if these "psychologists and image experts" want to get all technical about body image and young women then they need to start taking a more critical look at all the toys targeted towards young girls these days. I grew up in the 80's when Rainbow Brite and My Little Ponies were a little chubby and now they have completely slimmed them up to make them more appealling to younger girls. Walk down the girls toys aisles in any store and tell me if you see a short, average weight doll? Also take a look at their real role models on tv shows and movies. Perhaps the Monster High dolls could dress a little more conservative but so could alot of other dolls. Its the same stuff just a different doll….Barbie has been critisized for years!!!!

  10. 10

    Plus…why get so upset about a character claiming she shaves????? I don't see hair on Barbie's legs or armpits, we live in a society where keeping yourself "groomed" is very typical. When I can walk down the street with hairy legs without getting disgusting looks then perhaps we can critisize a character that shaves.

  11. 11

    Why doesn't Mattel take it one step further and teach them about sanitary napkins and tampons?

  12. 12

    It's a doll, you know something for a kid to play with. They are not focusing on life lessons from it, kids are playing with it.
    Also, toys aren't making kids into sexual little deviants, crappy parenting is.

  13. 13

    Oh, man, people argue over the stupidest stuff. It's a werewolf, it grows hair. She's a girl and she's in high school where you want to fit in. So of course she's going to shave/wax/whatever. So calm down and worry on the other disasters of the world going on right now…

  14. LeenB says – reply to this


    Re: Talia88
    maybe, but i know for a fact that armenian women wax every single hair that exists on their body, in fact american and european women look harier than armenin women…

  15. 15

    I love how most "experts" get paid to talk out of their ass and say shit only 2% of uptight idiots agree with.

    So a doll wants to teach girls that good grooming habits is a good thing? Yeah, I don't see the bad part.

    "“Mattel is essentially promoting and encouraging the belief in young girls that they need to sculpt, tweeze, wax, and otherwise change their bodies in order to be considered attractive to men.""

    UHH of fucking course you idiot. Show me a girl that has hairy legs/arms/underarms/vaj and I guarantee you shes probably single. Shaving is a part of life and just apart of society in general.

  16. 16

    Really??? People are upset over this? It was the other girls I went to school with who made me feel bad about my body, not the dolls I played with.

  17. 17

    REALLY??? REALLY? If you don't want your child exposed to this, don't buy it for them…But some parents should look at themselves as they take their 8 year old child to a Britney Spears concert with full on make up, a belly baring top, micro miniskirt, and jr. pumps…..that's REAL women's lib right there!! And definitely will boost their self esteem as well as teach them skills to be used in life…

  18. 18

    Give me a break, waxing/shaving is absolutely obligatory for any female that hits puberty, it has everything to do with aesthetics, not sexuality. I am tired of this perverse American notion that aesthetics=sexuality. It's sick. And for that matter, it's high time men learnt to do the same procedures, because body hair is gross regardless of gender!

  19. 19

    The day this doll forces its way into someone's home, is the day I'll worry about it.

  20. 20

    You know what causes little girls to grow up with a poor self image? Real life people! Skinny models and plastic actresses! Dolls on the other hand are make believe. They invoke creative and imaginative play. I just saw the Monster High crew the other day at Target and thought how much I would have loved them when I was a little girl. Very Barbie meets Nightmare Before Christmas. Adorable!

  21. 21

    So, how many emails did you send them demanding to make a male version? Ya pig.

    Dear advertisers. NOONE pays attention to these ridiculous ads.

  22. 22

    Barbie only makes obsese people feel ashamed of their bodies. and they should be. It's UNHEALTHY.
    THIS DOLL IS FINE. it's is a WOLF/GIRL DOLL. the plucking / shaving thing was OBVIOUSLY said as a play on wolves being harry. You people need to lighten the FUCK up.

  23. 23

    are we supposed to pretend that women don't wax/shave/pluck? come on.

  24. 24

    All the controversy about waxing/asthetics/body image aside, why do young girls need to play with a doll that is a werewolf? I think that's a creepy fantasy for a pre-pubescent girl. What is our society's obsession with vampires and werewolves, anyway?

  25. 25

    im not sayin its cool to teach little girls to dress like a ho, but goddamnit they need to learn the importance of shaving. i've seen my share of scraggly bitches with hairy legs and armpits.. its not a good look. so fuck yeah teach these girls to keep up on their shit when they get older. nothing wrong with that ..god, people are acting like it comes with a brazilian waxing kit get over it

  26. 26

    As long as it's not waxing her vigina, WHO THE FUCK CARES!?

    I pretended to shave my legs all the time when I was little, it's the same thing really.

  27. 27

    I played with Barbie dolls my whole childhood and I'm pretty sure I never thought twice about the fact that they don't have hair. I also never looked at their bodies and thought mine should be like that or that something was wrong with me, mostly because I was concious of the fact that they're DOLLS and they all look the same.
    That being said, I do think it's weird that these dolls POINT OUT the fact "shaving and tweezing is a full time job." I think that by pointing it out, it calls attention to something little girls don't need to think about. And yeah, they might start asking their moms about these things and wanting to do them, since the doll IS basically telling them to.

  28. 28

    Okay, I actually just noticed that she's a werewolf LMAO. I guess it makes more sense then…although it's STILL kinda weird to point it out…

  29. 29

    forget about the shaving (which is a ridiculous and kinda inappropriate thing to include in a bio of the doll, does it talk about trimming her pubes too???) and focus on THAT OUTFIT … no female of any age should wear a tasteless, revealing outfit like that ever. its not even anywhere close to being stylish or fashionable.

  30. 30

    I know that this is probably too difficult to comprehend but if you as a parent don't approve of this doll then don't buy it for your kids. They're not just magically materializing in your home, someone's paying for them.

  31. 31

    As a woman I believe that everyone should be happy with the way they are, whether they are overweight, have bad acne, etc. But did anyone stop to think that this character is a WEREWOLF. A teen werewolf. Of course she's going to be obsessed with shaving and plucking. Wouldn't you be too if you're body was completely covered with fur?

  32. 32

    OMG don`t exagerate is just a doll! I grew up with barbie and never wanted to be blonde or a nurse, or a rockstar, etc. Is just a Doll! The behavior on our children depends on parenthood!

  33. 33

    It's a joke. The doll is a WEREWOLF. Any young child who thinks he/she needs to start getting waxes because an imaginary werewolf cracks about having too much fur needs a little talking to from a grounded adult. If you can't see the silliness, do not purchase it for your child. Maybe Mattel can rephrase the box to alleviate some tension. But this line has been selling like crazy since about September. Funny it's just an issue now.

  34. 34

    You, and all these "experts", are fucking morons. This "character", yes, she a character, not a teaching devise, not a role model, not a REAL person, is a WEREWOLF! The "plucking, waxing and shaving" line is a gaga about her having to remove her werewolf hair in order to look human you idiots! DAMN, these fucking PC police liberal dipshits.

  35. 35

    Maybe people should try the shocking concept of actually parenting their children. Why not teach the morals, values, and instill in them confidence, instead of leaving it up to a doll or a tv show. My daughter has one of these dolls and she hardly plays with it.

  36. 36

    And yes people should feel confident in their natural appearance, but not shaving is gross.

  37. 37

    I'm team mattel, I grew up playing with barbies, and other dolls. Barbie isn't the best role model either. I remember Barbie had midge and that doll was pregnant. Did that make me want to be pregnant? No. This is a wearwolf doll, of course she's going to be hairy. Plus the dolls are supposed to be 14, or 15, that's the age girls start to shave, maybe even younger now. Dolls aren't ment to teach lessons, they're just ment to play with.

  38. 38

    Mountain out of a molehill, it is clearly in reference of the fact she is a werewolf as others have said.

  39. 39

    to those who are saying that there's something wrong with you if you let a way a doll looks affect your view of yourself—please re-think that because it is CHILDREN who are being exposed to these dolls, whose way of developing self image is based on the images and role models around them.
    Leave it to the psychologists and experts to determine when there's "something wrong" with someone, not your minute understanding of how people work.