Wow! Good for her!
Former Real Housewives of NYC castmember Bethenny Frankel has decided to sell her low-calorie drink brand Skinnygirl to Fortune Brands, Inc. as a means to accommodate the rapid growth or her Margarita line, as well as introduce a number of new drinks to go along with it!
Although she says it was a "very difficult decision," Frankel knew she couldn't keep up the rapidly growing brand and ultimately she "wanted big muscle behind it" and "wanted it now."
Can't say we blame her!
Hopefully, this business move will be mutually beneficial to both Bethenny and Fortune Brands, and Skinnygirl products will continue to be successful!
Best of luck, gurl!
[Image via WENN.]
Tags: accommodation, brand, business, fortune brand inc, growth, margarita, real housewives of nyc, sales, skinnygirl