Ask not what a plagued miniseries can do for you - but buy it with the hope that it will bring you exactly what you hope it will!
Such is the story for the Reelz Channel who set a record last night with their first two hours of The Kennedys. The world premiere of the miniseries averaged 1.9 million viewers — a record for the basic cable channel that reaches just 60 million homes. Reelz CEO Stan E. Hubbard released a statement this morning on the success of the series, saying:
“Viewers across America showed their ongoing fascination with the Kennedy family and, specifically, their desire to see such a star-studded cast in the highly-anticipated ‘The Kennedys’. In acquiring The Kennedy’ our aim was to give viewers an opportunity to watch an incredible movie event with massive star power and to also put a spotlight on our network like never before.”
Mission accomplished. Let's hope the momentum keeps up for the rest of the week!