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How Do You Make Your iPhone App As Successful As Angry Birds?

| Filed under: Tech Talk


We shudder to think what we would have done if this game had never come to be!

Our downtime would be so much more boring! LOLz!

Now that the Angry Birds app has essentially taken over the world, having sold over 10 million copies from the Apple Store and 100 million via other platforms, which made the Finnish developers at Rovio Mobile $6 billion in 2009 alone, the creators are discussing just what exactly made such a seemingly simple idea for a game so popular!

Joe Wee, co-founder of mobile game publishes Chillingo, who worked with the designers, explains:

"We were determined to add more character and more personality."

This led to the grunting green pigs in the game, which are that color due to the swine-flu scare that was going on while the game was being developed!

The addition of a trajectory line for the bird when fired from the slingshot, and the player's ability to pinch and zoom and pan before turning, are "tiny things that add up," according to Wee.

Some other rules of thumb when attempting to create a successful iPhone app:

•Be easy (but not too easy) to play. The goal with Angry Birds, Rovio's Ville Heijari says, was to make it playable by anyone, with "a core game-play mechanic that you can instantly grasp," he says. "Simplicity was always the top priority."

•Be quick to play. The best mobile games let you play for just a few minutes or an extended period, says Andrew Stein of PopCap Games, creator of Bejeweled and Plants vs. Zombies. Also important: Mobile games can "be disrupted at any time by a phone call or a text," he says.

•Have a "look."Angry Birds' "audiovisual design was in line with this: simple, basic shapes (and) bright colors," Heijari says. Another Chillingo-published game, Cut the Rope, stars the green, google-eyed Om Nom, who antsily awaits candy you deliver to him. "It's important to create characters users get emotionally attached to," Wee says.

•Be addictive. The best mobile games call to you from your purse, backpack or pocket.

Fair enough advice!

But we'd have to argue that sometimes, things just take off for whatever reason!

What do U think?? Will another game be able to recreate the success of Angry Birds??

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3 comments to “How Do You Make Your iPhone App As Successful As Angry Birds?”

  1. rcs says – reply to this


    Are you sure it wasn't mobile gaming worldwide which made Six Billion in 2009? Seems that is what the original article is saying…At least copy and paste right…

  2. 2

    Tiny Wings is on it's way and is right up there with Angry Birds. The game has all the factors listed above. Nuff tech talk, my head hurts.

  3. 3

    Pocket frogs will, it is an amazing game!