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Martha Stewart Continues To Take Hits At Hallmark

| Filed under: TV NewsMartha StewartBusiness Blitz

martha stewart takes more hits at hallmark

Poor Martha!

Back in October, we learned that Martha Stewart Living Omnimedia's third-quarter broadcast revenue had declined by 47%.

MSLO's Executive Chairman Charles Koppelman was hoping that more audiences would find Martha and her other shows on Hallmark, but it doesn't seem to be happening.

Now, Martha's company has posted a quarterly loss of $7.1 million, and her broadcasting revenue declined from $12.1 million to $7.8 million. Ouch.

Here's what Koppelman had to say about it:

"Our broadcasting team is continuing to build an attractive block of programming on Hallmark Channel."

"We believe the transformation of the company is beginning to take hold as we seek to broaden our portfolio of engaging content and quality products. We feel we're positioned to deliver profitable growth as we execute on our business plan in 2011 and beyond."

On a brighter note, Martha's merchandising and publishing revenue continues to grow.

Hopefully MSLO's broadcasting team can figure something out. Things are just not working out with Hallmark…

[Image via WENN.]

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2 comments to “Martha Stewart Continues To Take Hits At Hallmark”



  1. 1

    I think TV in gerneral has taken a huge hit. People aren't watching TV as much and the people who do are watching "trash TV" ie; Jersey Shore and the slew of other reality trash and that's not Martha. At least she's still selling in other markets.



  2. 2

    First of all it's a cable chanel and many people may not get it without an additional cost on their monthly bill. There are WAY too many chanels on our cable system and Hallmark is 191 she used to be on chanel 4 easy enough to remember.