That's why they are reportedly launching a new division specifically geared towards the sub-genre!
Live Nation has taken notice of the fact that electronica and dance festivals, like the Electric Daisy Carnival and Monster Madness, have really started to take off. In an effort to keep with the times, the company is looking to expand their market and has plans to introduce Electronic Nation later this year. Here, fans of electronica will find listings and tickets for all their favorite festivals and connect with other fans.
The details of the new website/division are being kept very hush-hush, but we're on board just with the concept. It might lose electronica is "sub-genre" rep, but maybe its about time for it to rise above!
How does Electronic Nation sound to U?