Let's get real here for a hot second.
Aside from movie execs really in the know, none of us knew what Summit Entertainment was five years ago. The little indie movie house that could was just one of several trying their damnedest to make a film that would put them on the map. Then Twilight happened and now,every kid out of film school is scrapping at the bit to get the receptionist job at their Santa Monica office just to get in cahoots with their team (or, you know, to see Robert Pattinson.)
Mark our words - and the words of the studio's executives - the same thing is going to happen to Lionsgate now that they are producing The Hunger Games. Yes, we're comparing the franchises again and yes, we know we risk a backlash in doing so, but seriously, you can't deny what Twilight did for Summit's rep and the same is going to happen to Lionsgate, maybe even on a grander scale.
Lionsgate executives divulged to The Wall Street Journal this week that the studio made a fortune selling Suzanne Collins' trilogy, which will be turned into four actions movies (of course), at Cannes this past week. COO Joe Drake revealed it was "the highest selling film we've ever had" at the festival and that overseas exhibitors consider it "the movie that can change their company." However, don't expect to see exactly how many nickels and dimes the studio raked in for the flick - they are keeping mum - but it should be noted the studio bought the rights to the books series before it became such a huge success and therefore, got a very good deal on it.
In other words, the profits they stand to make on this are going to be REDUNKULOUS!
Considering how much buzz it's getting just in the casting stages, we'd say it's a pretty safe bet that this is going to blow Twilight's records out of the water.
Think U can top the Twi-hards, Tributes? (Or is it Mockingjays? We're still wondering what to call you guys.)