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Was Cheryl Cole Hired - Then FIRED - From The X Factor To Generate Publicity?

| Filed under: Conspiracy CornerNicole ScherzingerSimon CowellCherylX FactorReality TV


Holy shiz! These are some SERIOUS allegations!

And if it's true, then wow…EFFED UP!

Although Nicole Scherzinger was apparently moved from the co-host of the US version of The X Factor to a judging position after Cheryl Cole was fired, her former manager, Jeff Haddad - who was let go only weeks before the joined the reality competition - is now claiming that the former Pussycat Dolls singer was ALWAYS expected to take the role she is in now, and Chezza was only used to generate publicity!

He explains:

"Simon Cowell always wanted her as a judge. There was never a question that she wouldn't get it. I had long discussions with Simon about her judging the US show and she was always a frontrunner for that job. Cheryl's name never came into it. Cheryl was just being used as a cog in the wheel to cause hype and publicize the show. Nicole was never supposed to be a host. I think Cheryl's accent never came into it. It was an excuse. Americans are used to all sorts of accents."

A spokesperson for the show has already responded, and says his statement is "complete and utter rubbish."

Wow. We seriously hope so!

Especially because if anything, this whole mess with the judges panel has turned us OFF to the show and its potential, and we're sure we're not the only ones who feel that way.

What do U think?? Do U think Cheryl was hired - then fired - for publicity?

[Images via WENN.]

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25 comments to “Was Cheryl Cole Hired - Then FIRED - From The X Factor To Generate Publicity?”

  1. 1

    Absolutely. Not any doubt in my mind. I said it from the get go. They need as much publicity as they can get. There are to many shows like this out there now and look what happened to Paula's last show. Got the boot real quick. I hope that happens to this one to. Not looking forward to hearing about this show for days on end.

  2. 2

    Does anyone ACTUALLY care?

  3. 3

    Yes. Yes. Yes.

  4. 4

    Even though we all know that Mr. Cowell will anything for publicity, I highly doubt any of this is true.
    Why would anyone want to use a woman that very few people in the US know to get publicity? The fact that she was fired didn't even get that much coverage (only in the UK papers), so if this is true, i did not work as planned.
    Sounds to me that Mr. Haddad is having some issues dealing with the fact that he was fired.Some people will do pretty much anything to get their names out there …

  5. 5

    Lol. Anyone with half a brain figured that out weeks ago man.

  6. 6

    Of course it was a stunt. Nicole worked as a judge over here for the UK X-Factor for a short time during the auditions. Simon Loved her…there is NO WAY she was going to be a host on the show. The hosts are always people no one knows or barely know or someone like Carson Daly. Nicole was NEVER going to be the host, I thought it was weird the moment they announced she was :P

  7. 7

    Who knows, but either way this whole thing has shown a serious lack of judgement from Simon. He is so arrogant that I wouldn't put it past him, he probably thought he could toy with Cheryl, take her to US and then offer her UK XF back for double the money and she would happily take it. Meanwhile he generates publicity for both along the way. The only thing he didn't realise is Cheryl's not his puppet and she's got some integrity. I any case it's gone to crap now, at the UK XF auditions yesterday apparently the crowd starting shouting "bring back Cheryl"…I think he's underestimated how much she brought to the show and how many viewers she brought in as well. The truth will be the ratings come September and how the new judges do in the live shows… I think alot of people hate Simon for how's he's behaved and they'll show it by switching off…me included.

  8. SRM says – reply to this


    No way! No one in America even knows who Cheryl Cole is and Nicole Scherzinger is hardly an A-lister. How the hell can you generate publicity with those two? It's not like any regular news sources are covering this so-called drama a'la American Idol. Come on!

  9. 9

    as an proud American fan of Cheryl. i see Simon behaviour appalling, Simon used Cheryl for publicity for his stupid show. this was all plan without Cheryl knowing about it. i was at the Sear"s Centre auditions Cheryl was great and she was happy and the audience love her. your behaviour Simon is appalling. you hurt Cheryl and you Simon said it was NO BIG DEAL. WOW Simon what a way to treat a friend. I WILL NEVER WATCH X FACTOR U,S.

  10. 10

    I wouldn't be surprised. The same thing happened on the UK X Factor when they "fired" Louis Walsh and then brought him back after about 2 episodes. This is totally Simon Cowell's style and everything on those shows are designed for publicity. American People, carry on watching American Idol, it's a much classier show.

  11. Bytch says – reply to this


    I dont even know who the fuck this broad is, and the only person who ever talks about her is you, Perez.

  12. 12

    People use people every day and I'm sure it's more cut throat in the entertainment industry. Then again, who really cares.

  13. 13

    one more thing. you Simon Cowell said you wanted two hosts for you stupid show. well i see Simon you never fill Nicole place as a host. SIMON COWELL YOU ARE A BIG LIAR. I WILL NEVER WATCH X FACTOR U.S. this was all plan from the beginning without Cheryl knowing about it.

  14. 14

    I doubt it. More a case of "buyer's remorse". If Simon wanted publicity, he should have hired Perez………………..AND THEN FIRED HIM!!!!!!! Now that's entertainment!

  15. 15

    Yah, I always thought that too. I felt it was cynical and hoped it wasn't true but I believe it is 100%. She did not deserve what she got.

  16. 16

    I won't watch just because he did this. He thinks he's some sort of marketing genius who can juggle people like nothing. Not so fast.

  17. 17

    Wow it seems Cheryl's PR team are working ever so hard to cover up the true reason of her humiliation and inevitable failure in the U.S is her lack of talent and horrible attitude away from her sweeter than sugar pretense on camera.
    Her downfall is nobody's fault but her own and I am getting sick of this tuneless nobody criminal with Zero talent blaming everybody under the sun like a spoilt brat.
    Simon cowell owes nothing to Greedy Tweedy who got too big for her boots.
    Second, if the x-factor fox execs wanted to use someone to gain publicity from you would think they would atleast get someone people in America have ACTUALLY HEARD OF! She got more publicity out of this then anybody.
    The key word here being Nicole's FORMER manager whom she fired, so me is thinking this is someone with an axe to grind.
    If he is saying "cheryl's name was never mentioned for the job" then this is a blatant lie

  18. 18

    True or not, I will not be watching this show. This whole judging panel fiasco has left a really bad taste. I really don't like the way they treated Cheryl Cole, and I don't think Nicole C-List Scherzinger is qualified to judge. Her music sucks. Just look at the charts, they don't lie!

  19. 19

    I seriously do not think simon did this for publicity. He doesn't need more publicity! Especially when most of America has never heard of Cheryl Cole, and especially when it is this kind of publicity where he is being maligned as the bad guy. Perez, I know most of your posts about this have along these lines (not in a mean way though, good for you), but it honestly sounds like she was just nervous and awkward and honestly not doing a good job. You can't expect her to keep a huge gig like the X factor when she was not cutting it! It's a bad situation but it sounds like it was her own fault! And then the way she dropped off the face of the earth and stopped communicating about her other options……way unprofessional.

  20. @v@ says – reply to this


    I don't care. Compared to her short and average career, the girl has luckily landed on bonus plums for a long time thanks to Simon and others, and mostly because of looks. She still had a massive offer, and if that's true, instead she stuck her nose up.

  21. 21

    Re: @v@ – Simon lie about that too. The Hollywood Reporter said Simon never offered Cheryl the judging role back. SIMON COWELL IS ONE BIG LIAR

  22. 22

    Cheryl who? Im glad The US refuse to entertain talentless chavs with an entourage and an assault conviction. It sends out all the wrong messages.

  23. @v@ says – reply to this


    Re: lilyawesome – Really? Pause for thought there. I know that British X-factor created all sorts of little pathetic faux battles purely for publicity. Maybe poor Cheryl was in on it, made bank, went home, but they all know it's an act to drum up interest.
    Nothing would surprise me nowadays.

  24. Be55y says – reply to this


    Re: lilyawesome – Do you have a list of simon bashing comments that you just continue to keep copying & pasting on every cheryl article- Boring, Yawn!

    Then you tell us not to believe everything bad we read about cheryl yet you believe every thing bad written about Simon, your actually an idiot believing any of it, I only go on the facts and that is Cheryl is Talentless (have you heard her sing) and she never deserved the job in the first place and if you think cheryl was not in on this then you are even more gullible.
    Tell me How is that when she fled america and didn't want to be photographed she didn't yet any other time they take pictures of her fans like you say "she never asked to be pictured" Oh didn't she now sit back and have a think about things cause cheryl and the whole showbiz industry set up everything for publicity for people like you who believe it all, ha ha sad really

  25. 25

    I honestly think Cheryl Cole doesn't have "it" anymore. She's not an "it" girl anymore. I hadnt seen her in a while as I moved from the UK to America and I was shocked at how different she looked, older and less cute. Then her sense of style at the American X Factor… Horribly out of touch. I think her 15 minutes are up although I'm sure she'll do anything to stretch them.