The days of buying airline miles and iPods with Amex points are OVER! It's all about Facebook now!
Yesterday, American Express and Facebook launched a program that allows Amex users to redeem points for ads on Facebook. The program's geared towards small business owners, but others can utilize it as well.
Here's what vice chairman at American Express Ed Gilligan had to say about it:
"When we ask small-business owners to name their biggest challenge, the answer is always finding new customers."
"We're simply going to where the customers are. That's Facebook."
For those of you who are looking to get the word out about your business on Facebook, you'll get $50 worth of advertising for every $6,750 you spend.
What do U think about this? Would U redeem your Amex points for Facebook ads?
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Tags: advertising, airline miles, american express, amex, ed gilligan, facebook ads, ipods, new customers, points, small business owners