Paramount announced today that they're starting their own animation studio, aptly called Paramount Animation, with their first flick to be released by 2014!
Paramount Animation’s mandate will be the development of the broadest range of family CGI animated films, with a key piece being titles under the label of Viacom’s Nickelodeon, the number one entertainment brand for kids worldwide. Paramount will also look to build on Viacom’s already thriving global consumer products business by seeking to capitalize on merchandising opportunities tied to all Paramount Animation releases.
It'll be interesting to see what they come up with!
They HAVE released animated movies before, but none fully created by themselves. Like Rango, it was the first fully owned CG film of theirs, but it wasn't made in-house!
We just hope they go the Pixar/Dreamworks route and try not to dumb things down for kids! The smarter, the better, guys!
Good luck to those involved!