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Fox Tops The First Ever TV Ratings System Based On Social Media Activity

| Filed under: TV NewsTech Talk

Family Guy Top Social Show

The internets love them some Fox!

According to a brand new TV Ratings System from Social Guide, Basketball Wives was the most social program in primetime, where Family Guy was the most social program overall in all areas!

Fox just squeaked by the CW for the top spot.

The first report as the system launched out of beta is for July and ranks the most social programs, episodes, sports events and networks on a daily, weekly and monthly basis.

The system tracks programs that air across 170 of the most popular broadcast and cable networks and uses social data sourced from Twitter and Facebook, including total comments, unique commenters and average followers per unique.

MyNetworkTV, NBC and ESPN rounded out the most social networks in July, according to SocialGuide.

Family Guy attracted 159,394 unique commenters and 276,320 comments in July, compared to the 233,212 comments from 153,695 uniques that Nickelodeon's SpongeBob SquarePants attracted. Basketball Wives ranked third in overall programs with 136,665 uniques and 274,246 comments.

That's definitely a new and interesting look at ratings! Maybe this will save some shows from being canceled who deserve to say (hellllllooooo Arrested Development!) in the long run, as the Nielsen rating system is pretty outdated and pretty much ignores the internet.

Though, we think the study needs to be active for a while before they base too much of anything on it!

Great idea though!

[Image via WENN.]

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One comment to “Fox Tops The First Ever TV Ratings System Based On Social Media Activity”

  1. 1

    LOL this is what I expected. though would love to have seen more love about NBC & CBS in this article because of America's Got Talent, the voice, & Big Brother. but yea good estimates. I love TV. also I think nowadays TV ratings are calculated with DVR/Tivo, online streams & itunes downloads so that's flexible with our everyday lives.