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Bratz Dolls Maker To Get Over $225 Million In Lawsuit Win

| Filed under: Legal MattersBusiness Blitz


What a huge win for Bratz!

Creator of the doll line, MGA Entertainment, Inc. was awarded $225 million in punitive damages, attorney fees, and costs.

In the lawsuit that we previously told you about, Mattel toy company was found guilty of stealing MGA's ideas through "corporate espionage." Mattel was accused of using trade secrets that didn't belong to them, which resulted in a $85 million win to MGA. The rest of the $137 million will cover fees and costs that MGA incurred while defending themselves against Mattel's original copyright infringement claims.

MGA's chief executive officer Isaac Larian said:

"This is a step in the right direction to right the wrongs of Mattel’s criminal acts towards MGA. We will now pursue our antitrust case against Mattel and its CEO Bob Eckert in order to get fully compensated for the damages Mattel has caused MGA, MGA’s employees and the Bratz brand."

It sounds like Mattel was just scurrred because MGA was the one and only true competition and they wanted to put a fast stop to MGA's success.

Looks like justice was served though, and the world is ready to see those trout-mouthed lollipop-head dolls yet again!

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4 comments to “Bratz Dolls Maker To Get Over $225 Million In Lawsuit Win”

  1. 1

    Another doll that moulds little girls into brainless bimbos - both Bratz makers and Barbie makers should be sued for that. Their products should come with warning labels - "This doll may make your little girl dress believe that being sexy is the only important thing for a girl. If she plays with this doll she may be dressing like a slut by age 11, and doing porn at 16 - enjoy".

  2. auds says – reply to this


    That makes me sad. I hate those fucking Bratz dolls & any parent who buys them for their kids is nuts!

  3. 3

    Mattel has been doing shit like this forever. They got what was coming to them.

  4. 4

    I also noticed during the height of the Bratz Doll fame Mattel tried to copy and made their own version, maybe they can countersue. Either way I am disgusted by the Bratz Dolls, I am fairly open minded but when they first came out they had the Baby Brats dressed in lingerie and g-strings.