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Budweiser Gets A Facelift

| Filed under: Etc.Media Minute


Will a new logo inspire you to buy Budweiser?

That's what Anheuser-Busch is hoping for. The beer company has transformed their logo to bring the can into 2010s. Using their classic red bow tie design, the company is hoping that a facelift will revive weak sales that have occurred over the past couple of years in the U.S. With unemployment at an all-time high, the beer's major demographic - young men - is simply just not buying.

Budweiser's VP Rob McCarthy said:

"The new design is the latest in one of many steps to reinforce Budweiser as a truly global brand."

So, the question is, will it work? Will a new redesigned logo convince you to buy the cheap beer?

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13 comments to “Budweiser Gets A Facelift”

  1. 1

    Just what this country needs…MORE ALCOHOLICS!

  2. 2


  3. 3

    to bring their logo into 2010's?! er its 2011 Perez.

  4. 4

    nah dude… people just dont like In-Bev the forgien assholes who bought them out… it isnt AnheuserBush it is In-Bev Anheuser and they have basically made the company over the last 32 months a shadow of what it used to be… 100+yrs American owned and operated and then they let a board decide to sell to some non-American company… the economy may be down and part of it but who wants to buy bud when it is being run by a non american company?? that is just me though

  5. 5

    Doesn't it look more like a coca cola can instead of a beer can?

    God I hope they aren't trying to market to the younger generation.

  6. SF90 says – reply to this


    It looks like a soup can.

  7. 7

    I like the new design, it's a bit bolder and fresher. I prefer bud light tho

  8. 8

    That beer is straight piss! I would take a Coors light any day!

  9. 9

    I haven't drunken Bud since they were sold to a non US company and kept all their Americana television ads.

  10. barny says – reply to this


    After drinking Bud for 20 years i quit buying and drinking it when they sold to a company in another Country.

  11. 11

    For those that don't buy or drink Anheuser-Busch InBev products because it is not an "American owned company" read this….. Miller is owned by SABMiller which was founded in Johannesburg South African Republic, and has its headquarters in London, and Coors is owned by a parent company called Molson Coors Brewing Company which is a Canadian company, which together merged to form MillerCoors in an effort to better compete with Anheuser-Busch InBev. A little FYI for ya…..

  12. 12

    Nope still has a nasty after taste since I quit smoking. I'll stick to Guinness. The cans a can. I do like the Clydesdales though. They were just at the Ohio State Fair yesterday and they're gorgeous. It was nice that they all had their own little stalls with their own fans though.

  13. 13

    Re: okokokokok – duh, 2011 is part of the 2010s. you're a moron.