And we totally agree with him.
James Cameron is one of the biggest movie producers of all time so he knows what he's talking about.
"This is a good moment for Hollywood to acknowledge that they have to try harder to maintain the idea that 3-D is a premium experience. We can't take cheap routes to offer a 3-D title in the marketplace. I'm not a big fan of 3-D conversion because I think it produces what I call 2-and-a-half-D. It doesn't have the depth of native 3-D that's actually been photographed in 3-D. Post conversion tends to be a little harder on the eyes and not give you a good depth experience. The audience is reacting and they're saying, 'Wait a minute, I'm paying a premium price for a ticket and I'm not getting the added value that I wanted from 3-D.'"
Preach, James! It's ridiculous that we're paying $15-$20 for a movie ticket when the movie wasn't even FILMED in 3-D. What kind of BS is that? We are totally on his side.
And besides, this guy made like one of the, if not THE, most successful 3-D films in movie history. He set the standards, Hollywood, so now you have to follow.
[Image via WENN.]