And we totally agree with him.
James Cameron is one of the biggest movie producers of all time so he knows what he's talking about.
When he was recently asked what "Hollywood needs to do to get the public engaged in 3-D movies from a creative perspective," he responded with this:
"This is a good moment for Hollywood to acknowledge that they have to try harder to maintain the idea that 3-D is a premium experience. We can't take cheap routes to offer a 3-D title in the marketplace. I'm not a big fan of 3-D conversion because I think it produces what I call 2-and-a-half-D. It doesn't have the depth of native 3-D that's actually been photographed in 3-D. Post conversion tends to be a little harder on the eyes and not give you a good depth experience. The audience is reacting and they're saying, 'Wait a minute, I'm paying a premium price for a ticket and I'm not getting the added value that I wanted from 3-D.'"
Preach, James! It's ridiculous that we're paying $15-$20 for a movie ticket when the movie wasn't even FILMED in 3-D. What kind of BS is that? We are totally on his side.
And besides, this guy made like one of the, if not THE, most successful 3-D films in movie history. He set the standards, Hollywood, so now you have to follow.
[Image via WENN.]
Tags: 3d, avatar, hollywood, james cameron, try harder