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Video Games See Huge July Decline

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Video Games Take Hit

Is it a lack of games, or are people just heading outside for their entertainment this summer??

The video game industry saw a huge decline between June/July 2010 and June/July 2011 — a 20% drop.

How much is 20%?

Well, it's the difference between $855.3 million and $687 million.

Sales of game systems dropped the most (29%), from $313.8 million to $223 million, while software dropped 17% from $403.3 milllion to $336.2 million. Sales of video game accessories dropped 8% from $138.1 million to $127.8 million.

"There is no getting around the fact that video game sales in the new physical retail channel suffered its lowest month since October 2006," said NPD analyst Anita Frazier. "Despite the very rough month, new physical retail sales are down just 4% year-to-date and based on seasonality trends observed over the last 10 years, which have been remarkably stable year-in, year-out, industry sales in this particular channel are poised to land in the flat to -2% range once the total year is completed."

The source does say that for the year sales will probably be up, and with big September releases (like the Halo remake and Gears 3), things should spike back up heading into the fall and holiday seasons!

Have U been buying video games lately??

[Image via AP Images.]

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10 comments to “Video Games See Huge July Decline”



  1. 1

    No surprise here, games have slowly began to suck the second the casual crowd bitched that games are too hard. Now the people who are good at games suffer with simplistic controls, and a mediocre challenge. You screw over the market that made you, and now you suffer in the end for it.



  2. 2

    Mostly a lack of games. And why is there a picture of Josh Henderson lmao

  3. luvu2 says – reply to this


    3

    no I haven't been buying video games, but I'll need a new PS3 since mine just recently sh-t the bed…FML



  4. 4

    Re: Milk Dud – No even close dude.

    Video game companies doesn't release games during summer wait till October-December that's when they sell all kinds of games.



  5. 5

    Could it just be, perhaps, that people are broke right now????? hmmmmm



  6. 6

    It's because the games coming out are like the movies. Sequel after sequel of pure suckage. But the main reason is because even the most non-tech-savvy person now knows how to obtain pirated software.



  7. 7

    Halo doesn't come out til November Perez….You really need to check your shit before posting stuff thats getting some gamers facts wrong, And having them call Gamestop saying HALOSZ COMING OUT IN SEPTEMBER LUL WUTTT."



  8. 8

    Wow. I didn't know that my fiance' having a new job would have THIS big of an impact on video game sales! lol. I mean, maybe it's because there haven't been any new systems out in a while. Then of course because of the fact that it's summertime. Oh, and lack of new decent games, because the only video game-related stuff that he's been buying recently have been maps for Black Ops, and other little add-ons. But besides that, I don't know what to tell you.



  9. 9

    I would say the economic situation in the US and Europe is at least partly responsible for these figures, when money is tight people cut down on luxuries such as new games consoles. I also think more people are buying game downloads now rather than console games, you can usually get a free trial to test the game and avoid wasting money plus the actual price is less as well ;o)



  10. 10

    ;p~!

    say goodbye NINTENDO!!!! wii was good while it lasted but now they are just putting out shiza! that new hand held thing will sell almost as good as the ds 3d thing!
    and sony should have about as much luck with the vita as it did with all its other shat!
    sony is still trying to play the apple game of lets corner the market…. with shat!
    xbox better hurry up with some decent games for the kinect!
    its still a recession and if your gonna make crap no one will buy it!\