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Disney Exec: Storyline Means Nothing, Pump Up The Show!

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Tentpole Movies

According to Disney Animation's chief technical officer, Andy Hendrickson, tentpole films are where it's at.

What is a tentpole film you may ask?

It's a movie that relies more on its spectacle than its storyline.

Nowadays, with films being pushed out of the theatre so quick, if you're wanting to make a profit, you need to entertain with mass appeal.

Hendrickson explains:

Profit equals the ability to capture more than the average share of viewers. A tentpole film is one where you can seed the desire to see the film to everyone in every distribution channel. It's the only kind of film you can spend $100 million marketing. It's all about the story? When you're making tentpole films, bullshit. [Take Alice in Wonderland], the story isn't very good, but visual spectacle brought people in droves. And Johnny Depp didn't hurt.

Uhhhh, when it comes to Disney movies? You're damn right!

Give us an eye feast and we're set! Ha! JK! We want a awesome story too, but chill. We're not asking for an Oscar-winner! LOL!

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7 comments to “Disney Exec: Storyline Means Nothing, Pump Up The Show!”



  1. 1

    Yeah, Disney. Heaven forbid "art" should elevate its audiences with good storytelling or stimulate the intellect. Always go for the quick buck, smoke and mirrors, and cheap thrills over literacy. Audience members are, after all, an empty vessels expecting you to fill them up without making them engage, much less think, process and analyze with their own little brains. Keep manufacturing digital fast food — those profitable but empty intellectual calories. And we wonder why the USA is in the crapper.



  2. 2

    Um yes, far from being just disney related and much more relevant to films like Avatar, the debate about whether films will do better selling spectacle or storyline has been highly debated among film critics since Jaws came out in 1975. It's called the Blockbuster Syndrome.

  3. JSP says – reply to this


    3

    Re: MonkeyJustice – your comments always make me feel like I should consider reading a book every once in a while.

    p.s. - i'm not some creepy stalker. monkeyjustice is just a memorable username.



  4. 4

    And it is this kind of lock step thinking that produces such crap! Give us some heart and soul will you? We also want something to fed our minds.



  5. 5

    The bigger issue is that 5 media and art conglomerates have become too big to oppose. The new paradigm is not conservative versus liberal, it is corporations versus democracy. The arts and media have all suffered in the last decades because of the consolidation. That's our culture that we are loosing to corporate interests.



  6. 6

    Why can't it be a great story AND have stunning cinematography? It's just an excuse for laziness and a lack of originality.



  7. 7

    Re: JSP – Awesome compliment! And yeah … reading a book rarely results in regrets. Thanks for making my day.