The new Two And A Half Men star is facing some potential problems with the FTC for failing to disclose the full amount of investments made in products he promotes.
To break it down for you… Ashton Kutcher recently became an editor for the new online edition of Details. The magazine features a special technology-focused installment called The Social Issue, and Ashton has basically invested in a lot of the products promoted.
So now, according to the assistant director of FTC's advertising practices:
If you’re out there promoting individual products that you have a specific investment in, it needs to be disclosed. If you have a significant economic investment that is not otherwise apparent, that may potentially affect the credibility of your endorsement, and I see that as a potential problem. It's certainly a possibility that a case like this could be investigated.
But the mag's editor in chief, Dan Peres, released a statement saying:
I stand by how we communicated Ashton’s involvement with some of the companies included in our coverage and remain extremely proud of the work we did on this project.
We don't know about you, but we're not surprised he had larger investments. Most stars do in the products they promote. We thought this was common sense. Full disclosure doesn't really affect the marketing in our opinion — at least not from the consumer's standpoint. If they're investing, they're believing! Plus, who really checks into that anyways? If celebrity endorsement doesn't do it for a consumer, they're probably not going to care about it anyways. For those that do buy into it, does it really make a difference if it's big or small?
We got your back, Ashton!
Tags: ashton kutcher, details, ftc, investments, product promotion, two and a half men