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EXCLUSIVE! Modern Family's Rico Rodriguez In Kmart Viral Videos!

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We LOVE this kid!

PerezHilton.com has been sent some exclusive videos and photos (above, and below) of Modern Family's Rico Rodriguez running a toy company in Kmart's viral campaign called Fab 15.

Sounds like we'll be hearing more from Rico later this month, when he unveils Kmart's "Fab 15 list of the hottest toys."

He'll ALSO be hosting an exclusive blogger event in NYC, where he'll reveal the list.

Yay for Rico and YAY for blogging!

What do U think of Kmart and Rico's viral campaign? Cute???

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6 comments to “EXCLUSIVE! Modern Family's Rico Rodriguez In Kmart Viral Videos!”



  1. 1

    this kid need to get on a diet - today’s children are becoming an overweight generation…one in five school children are overweight. America’s adults are paying more attention to their diets, but statistics show that U.S. kids are the fattest they’ve ever been. www.1wallmart.com Obesity is the most prevalent but preventable nutritional disease of the kids in the U.S. Until the 1960’s, weight control wasn’t much of a problem for kids. But the fifties ushered in the fast food era – refined, chemicalized foods that changed people’s metabolism and cell structure. As the fifties kids became parents, they passed on immune defense depletions and digestion problems to their kids – now the parents of the overweight, undernourished kids of today. In fact, the incidence of childhood obesity has doubled in just the past two decades. It’s only the beginning. T.V. food advertising especially targets kids who are eating an ever widening array of chemical-laced, genetically altered foods, and junk foods with too much fat, salt, sugar and calories. Some kids eat out of a box most of the time.



  2. 2

    Who cares about this mexican chub, go on a diet gordo…



  3. 3

    ugghh hate his commercials.



  4. 4

    I don't think you know what viral means… first the fake bieber kid, now this?



  5. 5

    I assume you mean "vile" and not "viral".



  6. 6

    cute–no, annoying–YES!