Apple, the king of tech, has been denied the trademark of the "multi-touch."
Originally petitioned in 2007, the United States Patent and Trademark Office will not accept the company's application.
Their reasoning? Because the term has already taken a second, more generic meaning.
From the foregoing, we find that "multi-touch" not only identifies the technology, but also describes how a user of the goods operates the device. Based on the evidence discussed above, as well as other evidence in the record, we agree with the examining attorney that MULTI-TOUCH indeed is highly descriptive of a feature of the identified goods. We now consider whether applicant has submitted sufficient evidence to establish acquired distinctiveness of this highly descriptive term.
So, sorry Apple! You can't win everything!!!
[Image via AP Images.]