Although Discovery was hoping to increase ratings - and revenue - by replacing Discovery Health with Oprah's OWN network, new rating comparisons for the new network in the third quarter of this year and Discovery Health's last year show that things are not looking too hot!
According to the adult viewership demographics:
Total Day Avg. viewership: Down 20%
Total Day Women 18-34 viewership: Down 32%
Total Day Women 18-49 viewership: Down 24%
Total Day Women 25-54 viewership: Down 15% (likely the ad target demo for OWN)
Total Day Adults 18-49 viewership: Down 25%
It's even down for women! That cannot be good!
We wonder what The Big O is going to do?!
Tags: comparison, demographic, discovery, discovery health, eek, oprah winfrey, own network, ratings, replacement