You sure you want to do this less than a month before Men In Black 3 comes out, Sony???
The National Association of Theater Owners (NATO) is NOT pleased with Sony's recent decision to stop paying for 3D glasses effective May 1, 2012. Here's what they had to say about it:
"Sony would be well advised to revisit its decision."
"The recent uproar over four studios’ unilateral decision to radically shorten the theatrical release window for their failed DirecTV premium VOD experiment vividly illustrates the downside of movie studios announcing fundamental changes to business models without negotiating with their exhibition partners first."
"Since the onset of the digital 3D revolution in 2005 it has been understood that exhibitors would bear the weight of technological and facility modification costs related to 3D, while distribution took on the cost of 3D glasses. Any changes to that understanding must be undertaken through the mutual agreement of both sides of the business."
Unless Sony is planning to move up the release date of Men In Black 3, we SERIOUSLY think they should give this some more thought! Not the right time for such a drastic move!
Who do U think should pay for 3D glasses? Studios or the theater owners???
Tags: 3d glasses, men in black iii, national association of theater owners, nato, sony, studios, theater owners