Ouchie! Simon Cowell REALLY needs to get this under control.
Yesterday, we were reporting that ratings for The X Factor dropped 11% from last week…and now they've dropped even further.
The second Thursday installment of the show was down 12% from the premiere episode, with a 3.8 adults 18-49 rating.
Fortunately, X Factor once again helped Fox land the top spot for adults 18-49 on Thursday, but it should still be doing better than this.
As we said before, you need to develop a game plan here, Simon!
[Image via WENN.]
Tags: fox, game plan, ratings, simon cowell, thursday, x factor