Still a little too big brother-y for our liking, but we can see how the information would be useful.
You know how you TiVo things like old reruns of Friends
and Ringer (not anymore) and you fast forward through the commercials. Well, that's the beauty of the whole "recording live TV" thing, isn't it? You never have to watch something you don't want to. Well, we've learned something every inneresting about what TiVo is doing while you are fast-forwarding through those commercials, particularly when you are skipping ads for upcoming movies.
Raise your hand if you saw Drive? Well, there's quite a few of you, but not so many that we're going WOW! Well, Tivo kind of already knew it would do as huge as the studio wanted it to just by watching you all FF'ding through the promos. According to their analysts, 25% of people skipped past ads for the Nicolas Winding Refn’s flick.
Considering that this information upheld their theory that ad-skipping means movie-skipping, TiVo is suggesting that the new Three Musketeers movie is going to flop as 20% of people aren't taking the time to watch the promos for the 3D adventure.
lessful information, if they're willing to share it with the studios. Bad news bears for The Three Musketeers though. Whomp, whomp!