In an unusual move for Apple, the company has decided to include comments from fans on their website, in honor of the late Steve Jobs.
On their site, they've included a section called "Remembering Steve," which is made up of tributes and condolences from fans who wish to express their gratitude.
"Condolences to Steve’s family, friends and colleagues, and all those who loved him, please accept my deepest sympathies. It’s a sad sad day for the Apple family today."
The feed will be updated on a constant basis and encourages fans add their thoughts.
Since the company usually prefers to keep "an air of mystery" about their every day operations, this is an unusual move for Apple.
However, losing their founder has been hard for fans and employees of the company so it only makes sense.
To have your words for Steve included on the site, send an email to "firstname.lastname@example.org."
[Image via WENN.]