11/10/2011 3:30 AM ET |
Filed under: TV News
Filling in the time slot of The Playboy Club (RIP), NBC's newsmagazine Rock Center is performing just as poorly by only garnering a 1.0 rating. Ouch…
So most would think they'd need to buckle down or fall victim to the same curse that got Amber Heard and Eddie Cibrian.
But according to NBC News president Steve Capus, that's just not the case with this one.
We’re not doing this as a ratings play. We’re not kidding ourselves; we know it’s going to take some time to get established.
Not only that but come to find out the show is said to be a pet project for CEO Steve Burke so the network has already decided to commit three years to it.
Tags: amber heard, brian williams, eddie cibrian, nbc, playboy club, ratings, rock center, steve burke, steve capus