Katie Couric may be filling the void of Oprah Winfrey's timeslot, but she's yet to fill the void left in ad agencies' hearts.
They used to pay $100,000 for a 30 second spot during Oprah. Katie? She'll be lucky to see $50,000. They believe in themselves, though! That's their opening offer.
But let us point out that's more than even Ellen asks for! She only sees $40,000 a spot, and she's arguably the hottest talk show around right now!!!
But we'll wait and see… even though Madison Avenue is somewhat laughing at the number, she does have that coveted timeslot after all.
There will be millions of housewives coming home from picking the kids up around that time. The perfect chance to sell that vibrating mop!
[Image via Ivan Nikolov/WENN.]
Tags: ad agencies, ellen degeneres, katie couric, madison avenue, oprah winfrey, talk show