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[Image via Bauer Griffin Online.]
The Boss is headed to SXSW.
Bruce Springsteen has been named the keynote speaker for South By Southwest.
2012's festival begins on March 13 and will until March 18.
Bruce will speak during the middle of the festivities joining a list of celebrated keynotes.
Past speakers include Smokey Robinson, Johnny Cash and Neil Young.
[Image via WENN.]