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Director David Fincher Throws In His Two Cents On Dragon Tattoo Embargo Debacle

| Filed under: Film Flickers

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As reported earlier, there was blood boiling when critic David Denby released his review on The Girl With The Dragon Tattoo review before the embargo date.

The director, David Fincher, agrees with his producer Scott Rudin.

Rudin called Denby lousy and immoral. Fincher also believes that the review was released early but his views eschew from Rudin's too.

According to Fincher, movies shouldn't be screened early at all.

Fincher fought Rudin on the embargo dates. His approach is more laissez-faire than Rudin's.

Fincher voiced his views as followed:

I wouldn’t give clips to talk shows. I would do one trailer and three television spots and let the chips fall where they may….If I had my way, the New York Film Critics Circle would not have seen this movie and then we would not be in this situation. I would be opening this movie on Wednesday Dec. 21, and I would have three screenings on Tuesday Dec. 20 and that would be it.

The director believes that movies are best advertised by word of mouth.

He summed up his feelings by saying the audience is the best critic.

The most valuable film critics are usually those people who come see a movie with their Blackberry and then text their friends 'It sucked,' or 'It’s awesome — You should see it.

Do U think an early review is bad press?

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5 comments to “Director David Fincher Throws In His Two Cents On Dragon Tattoo Embargo Debacle”



  1. 1

    This is so stupid. Not allow it to be screened early? All you have to do is go pick up a copy of the original Swedish version, or the book, and viola! You've seen this guys movie. There's not exactly any surprised to be had. Idiots.



  2. 2

    I don't even understand what the problem is here. I read the review and it was VERY short and gave little away. Things it did "give away" aren't even big deals and are sure to be well known plot points by the millions of readers who have already read the book.



  3. 3

    Wow I used to like that "reading the rest of the entry" opened a small window on the same web page, but I guess that didnt generate enough "click" revenue.



  4. 4

    Re: Locust
    Fincher's movie is not frame by frame the same movie as the original.
    And come on: you read the book and you have NO idea how the movie will treat the original idea.



  5. 5

    An embargo date HAS to be resoected. EVERYBODY does that : movie producers, book publishers, etc. The give critic early screening so they can have the time to write their papers but they have to agree on the embargo date. That critic was dishonest.