As reported earlier, there was blood boiling when critic David Denby released his review on The Girl With The Dragon Tattoo review before the embargo date.
The director, David Fincher, agrees with his producer Scott Rudin.
Rudin called Denby lousy and immoral. Fincher also believes that the review was released early but his views eschew from Rudin's too.
According to Fincher, movies shouldn't be screened early at all.
Fincher fought Rudin on the embargo dates. His approach is more laissez-faire than Rudin's.
I wouldn’t give clips to talk shows. I would do one trailer and three television spots and let the chips fall where they may….If I had my way, the New York Film Critics Circle would not have seen this movie and then we would not be in this situation. I would be opening this movie on Wednesday Dec. 21, and I would have three screenings on Tuesday Dec. 20 and that would be it.
The director believes that movies are best advertised by word of mouth.
He summed up his feelings by saying the audience is the best critic.
The most valuable film critics are usually those people who come see a movie with their Blackberry and then text their friends 'It sucked,' or 'It’s awesome — You should see it.
Do U think an early review is bad press?