Looks like David Fincher is jumping on the viral marketing bandwagon!
Check out this recently discovered - and very authentic-feeling - recreation of an episode of '80s tabloid series Hard Copy, focused on the disappearance of Harriet Vanger - who is, in case you are unaware, the central mystery featured in the director's upcoming adaptation of the Stieg Larsson novel The Girl With The Dragon Tattoo (above)!
Excellent! Very smart move to incorporate stuff like into the promotion - especially given the content the source material!
And if you're unfamiliar with the plot of Dragon Tattoo, this is a pretty good introduction into what to expect!
December 21st can't come soon enough!!
Tags: campaign, david fincher, disappearance, hard copy, harriet vanger, promotional materials, the girl with the dragon tattoo, viral video