We're going with the majority on this one; it is rather insensitive.
With Extremely Loud and Incredibly Close out in theaters now, ads for the film are plastered everywhere across the country, but mainly in major cities like Chicago, Los Angeles … and of course, New York City.
While the studio has every right to promote their movie in the city where the horrific real life tragedy took place, it is more the placement of their ads that have people concerned. Namely, several video ads — with footage of the burning towers — have been playing at subway stops surrounding Ground Zero in Manhattan. Many New Yorkers have complained (see above), considering the ads very distasteful.
“It was never our intention to cause any distress. As a result, we will make best efforts to pull the material from pertinent locations.”
Really. New York is a pretty big place. No sense making people sad and uncomfortable like that just for the sake of money. You can saturate them with your ads someplace else, someplace that doesn't hit so close to home.
Do U agree?