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Mel Gibson Takes A Risk With His New Movie At Sundance

| Filed under: Film FlickersMel GibsonSundance Film Festival

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A very risky risk. One that's either going to pay off or cement his sinking career out cold.

At the Sundance Film Festival yesterday, Mel Gibson made a surprising deal via his company Icon Productions with 20th Century Fox Home Entertainment. The pair agreed to release Mel's "south-of-the-border gritty action film" Get The Gringo domestically via direct-to-consumer methods. In other words, the flick will bypass theaters completely.

Instead, starting on May 1st, the film will be made available for watching on DirecTV, which will charge $10.99 per home viewing. A wider release on Blu-ray, VOD, and digital download will follow later in the year. Now, this may lead you to believe that this movie just isn't all that good, like so many straight-to-video films have been in the past. But the release on DirecTV makes us wonder otherwise. Perhaps this is the start of getting movies to premiere in people's homes rather than in an expensive theater. You can pay the same price as a movie ticket, but get to stay in the comfort of your own home. No fighting for seats together, no smelling of popcorn and always in your pajamas.

So perhaps Mel is ahead of the game — or he's about to lose everything.

What do U think?

[Image via WENN.]

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7 comments to “Mel Gibson Takes A Risk With His New Movie At Sundance”



  1. 1

    i dont have tv i just watch dvds and if i had this would watch this . movie theatres are great but not always in every place and lots of germs with all these new found diseases etc always someone sneezing so i do think this is the way of the future

    (and yes im watching the aviator so i stole that line of that ) the beaver wasnt that bad mels still a star u dont have to be at the theatres to succeed these days..



  2. 2

    I think this could be a smart move,
    just think back a few months ago,and that dreadful Adam Sandler movie Jack & Jill, they spent millions on advertising, and promotions, I doubt if they made a penny in the end
    If Gibson does a good film, people want to see it, and with big screens, and great sound systems, I would much prefer to be with a few friends, in a comfortable setting, than with the masses, and their rude behavior

  3. @v@ says – reply to this


    3

    This would never lead me to believe that any movie of Mel's is 'just not that good.' It sounds to me like they're taking a stab at reinventing the wheel. I understand why, too, and it could work out. Count me in for one view, Mel.



  4. 4

    Re: @v@ – I like you. I have been reading your comments on other stories. You are sensible and smart. I agree with you. I LOVE Mel Gibson despite all of the bad press!!

  5. @v@ says – reply to this


    5

    Re: Southern belle 12 – Why, thank you, Southern belle 12, and have noted some of your comments and mirror your opinion back at you. If this works out for Mel, they can't pull the limited release thing on him ever again, and he will bypass that serve somebody middle man ransom drama.



  6. 6

    mel gibson is one of the best directors out there, despite being a psychopath. will definitely watch and still respect the hell out of him.



  7. 7

    I will watch it. I don;t care what goes on in his personal life. He is a damn good actor and director and owes n o one anything but a good movie.