It's a far cry from what they used to get in the first few seasons, but we'll take.
Last night's episode was filled with enough twist and turns to keep even the most devoted fan on edge, but we think it was more the intense cyber marketing that paid off for Gossip Girl last night. The show saw a 17 percent gain in adults 18-49 for the landmark 100th episode, making it the second most watched episode of the season.
But despite all the hype and hoopla, it's 0.7 rating couldn't compete with the likes of FOX won the night with 8.5 million viewers tuning in to see House and Alcatraz.
Eh, who cares? We think it will be enough to guarantee them one more season and that's all we're really after.
Tags: 100th episode, fox, gossip girl, marketing, ratings, the cw