This is HUGE!
We've just learned that while Sprint will be returning as an official sponsor for The Voice during season two, the show has also landed the following new sponsors: Kia Motors AND Starbucks Coffee!!!!!!
Aside from giving the show lots of $$$, we're hearing that the contestants, mentors, and coaches will all be given mobile phones and tablets from Sprint! The company will also sponsor The Voice's presence on NBC.com, Facebook, and mobile platforms.
As for Kia, the company's 2012 Sorento CUV will be used during Battle Rounds, and the contestants will be seen driving Sorentos. Oh, and season one's Dia Frampton will be featured driving a Sorento in series of webisodes.
Starbucks will be supporting online content for The Voice, which will "feature the contestants focusing on ways to serve local communities." And the coffee company will (of course) be the beverage of choice for coaches and contestants.
Here's what NBC's executive VP of sales & marketing Jim Hoffman had to say about these new sponsors:
"We are thrilled that Kia Motors and Starbucks will be joining Sprint as our partners for the second season of The Voice. Each of these brands has the unique opportunity to be a part of one of this season's most anticipated programs and their involvement also helps add new consumer experiences to the show."
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