Risky move airing a new episode against the biggest awards show of the year. Very risky.
Don't think it paid off as well as they thought it might, but at least it came in at #2 for the night! That's something!
Last night's Celebrity Apprentice grew by 27 percent in the 18-49 rating from its first half-hour to its fourth (to a 1.9 from a 1.5). By the end of the night, they had managed to average 5 million total viewers for the full two hour viewing, a rise of 15% in viewers from the week before.
Not bad, not bad. Keep this up, and you just might be #1 next week!
Unless everyone returns AGAIN to ABC to watch Once Upon A Time. Not as big as the Oscars, but still some steep competition.
Are U keeping up with the new season of The Celebrity Apprentice? Thoughts?