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Mad Men NYC Ads Are Offensive To 9/11 Families!

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mad men nyc ads offensive to 911 families

New Yorkers are NOT liking AMC's new Mad Men ads.

Even though the billboards of Don Draper "falling" (above) are references to the show's opening sequence, families of 9/11 victims are taking serious offense to the ads.

Here's what Deborah Burlingame (whose father piloted the jet that was forced to crash into the Pentagon) had to say about the ads:

"I find it impossible to believe that any advertiser could be so stupid as to think you can put up a billboard in New York City which shows a human being tumbling down in space and not imagine that this will evoke the tragic memory of those poor souls on 9/11."

"I think this advertiser has decided that creating a controversy, at the expense of the thousands of people who will be hurt by this image of man falling to his certain death, is worth it."

And more from Nancy Nee, whose firefighter brother was killed in the 9/11 attacks:

"It seems that Hollywood, and now advertising, doesn’t care about the sensitivities of the families and New Yorkers."

And here's what the Mad Men creators had to say about the ads:

"The image of Don Draper tumbling through space has been used since the show began in 2007 to represent a man whose life is in turmoil."

"The image used in the campaign is intended to serve as a metaphor for what is happening in Don Draper’s fictional life and in no way references actual events."

What do U think? Are these Mad Men ads offensive???

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38 comments to “Mad Men NYC Ads Are Offensive To 9/11 Families!”

  1. 1

    Yes, 9/11 was tragic, but it was also 10 years ago and I can't see any relation to it in these posters. I would argue that the poster is more likely to offend those who've had friends/families who've jumped off buildings.

  2. 2

    That's ridiculous. 9/11 victims were not the only ones to fall from buildings. People have been doing it forever. Besides, it is metaphorical. Now, if they showed him falling from a picture of one of the towers, that may be different.

  3. 3

    I know that it was a painful and horrible event. But it is over 10 years now. I am not saying forget about it. But it is not intentional to show an add like this. People just should not be so sensitive to every little thing. We just should not be so concerned with censoring ourselves so much. I lost family member's to tragic events. But when I see an advertisement that has similar imaginary I don't get all bent out of shape.

  4. 4

    Lost my Uncle………….I am not offended.

  5. 5

    So how about the folks who jumped during the great depression?

  6. 6

    I didn't see it until it was pointed out. I made no connection to 911. Now that it has been pointed out, good, another reason for us to take a moment and remember those lost. Why is this a bad thing?

  7. Meg73 says – reply to this


    I know the show very well and absolutely love it, so I understand the advertisement, but I still think it was in poor taste to post in New York. It definitely hits too close to home.

  8. 8

    maybe if these were hanging on the empire state building, or some kind of mega skyscraper, but not..otherwise i don't think they're offensive and i'm usually very sensitive about 9/11

  9. 9

    Isn't that a shot of DTLA. That looks like The Hotel Figeroa in the background.

  10. 10

    The self centered comments of Burlinghame are typical of American neurosis and overall negativity. She clearly though understandably hasn't moved on her father's tragic death. Does it mean those who lost there lives that day are 'poor souls'? I don't think so and she's in no place to know that so its a poor choice of words. MAD MEN is about a man falling down the 'american way of life' that created paranoid and small minded visions like that of Burlinghame: GET A LIFE GIRL!!! ITS A GR8 AD!!!

  11. 11

    Re: thebigboot – totally agree, reminds me more of stories from the Great Depression. Don't see any connection between a tv show character falling through the sky and planes crashing into buildings on 9/11.

  12. 12

    Yeah, come on folks, let's not be so sensitive to the black silhouette of a man falling from a building.
    The imagery could be anything.
    How about changing the black silhouette to a man be hung from a tree?
    Then a bunch of silhouettes of men hanging from the tree.
    It's all cool.

  13. nr178 says – reply to this


    When my husband gets a boner I get offended because it reminds me of the twin towers so I don't have sex with him for being so disrespectful and insensitive.

  14. 14

    I CAN SEE WHY!! Someone needs to be fired…

  15. 15

    I saw this ad in the subway near Grand Central last month and at first I thought it was an ad for Extremely Close. There are so many other creative images MAD MEN could use…
    It's insensitive and so what if it's only 10 years!!
    But I was instantly reminded of 9/11. Mad Men can do better!

  16. 16

    GET OVER IT. You'll never heal if you keep holding on to these feelings and blaming anyone who reminds you of an event that happened over a decade ago. Want to sue airlines because it reminds you of 9/11, too?

  17. 17

    How does this relate to 9/11? It's been known for many decades that men/people usually jumped out of their high office buildings to commit suicide because they hated their jobs/lifestyles, and working in an office can get your really depressed, or easily sacked and replaced.

  18. 18

    and ofcourse when people jumped out of office buildings during the great depression. How come i don't hear family members/relatives of the people who jumped then being offended over those tragic times, but yet something pretty unrelated to another event has certain people up in arms? Just stop it..

  19. 19

    I watched people jump out of the windows on 9/11…this looks exactly like that and I was reminded of it immediately when i saw it. just be considerate, please.

  20. 20

    People are so fucking stupid don't they have anything better to do than complain about an advertisement? Especially one that's actually really clever and completely agrees with a staple in the show.

  21. 21

    Yes, this IS Downtown LA!!

  22. 22

    I thought this was in reference to the depression. I hate to say it, but we are too sensitive.

  23. 23

    obviously it IS offensive since these families are offended. is it really worth it?? no

  24. 24

    oooo yeah. too sensitive. pre-9/11, no big deal. but not now. i had seen the ad images already and didnt immediately associate 9/11. but in nyc - its just in poor taste.

  25. 25

    Gawd! 9/11 was like a long time ago
    Get over it!!!!

  26. 26

    Offended? No, upset by the image because it brings memories back immediatly of people jumping in front of my eyes? Damn right it does. Makes me sick just remembering, call me a over sensative NYer or whatever, but the marketing did not make me think of mad men. I think they could come up with some different imagery in the city.

  27. 27

    The ads should definitely not be shown in the northeast/midatlantic. While the rest of America seems to have moved on, its still a sensitive issue to those who were there and/or lost loved ones.

  28. 28

    9/11 didn't even come to mind when I first saw the ads. Now that people have pointed it out… it still doesn't make me think of 9/11.

  29. 29

    You can't fart these days without someone taking offence at the way you say excuse me. If they are offended by that ad, then they should be offended by every plane that they see flying in the sky because it's another fucking reminder. Give me a break.

  30. 30

    In LA not NYC, not related to 9/11. Just stop complaining about it already. If it's such a big deal, don't watch the show.

  31. 31


  32. 32

    I don't see a connection to 9/11. I think people are just finding ways to get attention and cause drama. Personally that's what I think.

  33. 33

    OMG looks like someone wants attention again. I too am sorry for their lost loved ones. I know how it feels, My first husband wa skille din an auto accident, but I still can see cars and accidents and not carry on for goodness sakes. There is nothing offensive about this ad and if they pull it , they are just giving attention to attehntion needers. There comes a time when you need to get on with your life and now would be a good time for those people to try it.

  34. 34

    Re: luvs2hustle – hahahaaa

  35. 35

    i do think its a little early to have falling bodies from sky scrapers how could it not remind u of that

  36. 36

    i just don't understand how it would bring any attention to the show since it doesn't even say "Mad Men" anywhere on it. I guess they were hoping people would talk about it.

  37. 37

    That has always been the logo! Plenty of people have lost relatives and have things around them that remind them of the event but don't demand they be taken down. It was a long time ago, you can't keep seeing 9/11 everywhere for the rest of time.

  38. 38

    The callousness of these replies appalls me. I am not a September 11th family member, but I was horrified by the insensitivity of the ad and even more horrified by the cruel and ignorant "get over it" attitude of many of the comments. Anyone who saw those poor souls jumping from the Trade Center will have those images burned on their hearts forever. Anyone who can casually "get over it" frightens me.

    In terms of loss, grief, "getting over" tragedy or even historical perspective, 10 years is NOTHING.

    I have never looked at this site before and probably never will again.