Brett Ratner said of his derogatory remark:
"I knew that something positive was going to come out of it. It was unfortunate. But I'm happy to turn a negative into a positive, which is what always happens."
One positive is that Ratner has collaborated with Tom Ford and GLSEN (Gay, Lesbian, and Straight Education Network), and invited filmmakers to submit a :30 PSA.
Ratner says of the project:
"We're going to have a bunch of filmmakers create PSAs about words that are not good to say. Then I'm going present the winner with an award at GLSEN's Respect Awards."
The competition closes May 2 and submissions will be reviewed by a panel of judges including GLSEN, the Ad Council, Brett Ratner, Tom Ford and Evan Bernard.
The winner will be honored and receive an award at GLSEN’s Respect Awards in October. Their winning submission will air at the actual award ceremony and on Brett Ratner’s social media channels.
Sounds like he's doing his part — and actually enjoying it!
We really do get the feeling that he likes putting the effort into this positivity — and looks at the situation that me might never have gotten to do it all if he hadn't made that mistake.
Keep up the good work, Brett!
Check out the promotional video for Ratner's campaign (above). Do U think he's sincere??