Facebook can be a harsh mistress, that's for sure. Especially when you're the producer of a major motion picture and decide to hop on to argue with fans (probably ex-fans now) and call them jaded!
That's exactly what happened to Chris Moore and his movie American Reunion.
Shall we take a journey down the rabbit hole into a bad idea??
"Hey fans. Chris Moore here. The producer of these films. Now I came on here a few months back and asked for support for 2 things. How do we get people to see this in theaters? how dow e [sic] get people to go with friends?"
Then people started suggesting not-serious ways and he got super upset, super fast:
"I been reading your comments, Most of you are so jaded. Blow jobs and free beer. F*** you. We made a funny heartfelt movie and it delivers. Isn't that enough? More ads, really? There are almost 6 million of you liking this [movie on Facebook]. hell if each of you went to the movie at 7 bones apiece that is $42 mil. Imagine if you brought a friend. All my jaded bastard friends here in hollywood get jacked about $30 mil openings now. We want to break $50.
"I do not want $50 mil I do not want teen age girls owning the boxoffice. No ofense [sic] to them, I am rasing [sic] a beautiful one myself, but if the only movies that make any dough are twilight and hunger games than that is all you are going to see … Now I am pandering purposely because I want to win."
Who let this guy do this??
Oh, it was the studio. Here's the marketing department:
"The very nature of the [social media] format itself should lead to some honest interactions. Early on in the process, as we were heading into 'American Reunion,' Chris [said], Look, I have been with this project since the beginning, I know it's a little unorthodox, but would you guys ever consider allowing me from time to time posting in my voice as a real person who's involved with this? We are always willing to take some experiments in social, and totally recognize it as a platform where you should have a dialogue with your fans. I think people can argue the way in which he said what he said, but in essence, I think what he was doing is what we're all trying to do, which is to figure out what's it going to take for people to see the film."
And they said yes! Wow! That's risky no matter how you look at it!
Does this effect whether or not U want to see the movie??
If so, why??
[Image via WENN.]