By pulling off what might be one of the meanest pranks of all time, Tic Tac has created one of the BEST viral marketing campaigns of all time. Or at least, of recent memory.
In the mint company's "Worst Breath on Earth" video, unsuspecting citizens of Rouen, France get the obnoxious surprise of a lifetime when they ask a stranger a simple question and the entire population around them collapses to the floor.
The two-minute ad went viral before it was even officially launched last Wednesday and you'll totally understand why when U watch it (above)!
We doubt anybody's breath has ever been THIS bad, but it definitely gets a point across — bad breath isn't fun for anybody!