Hmm…what could be going on here?
Though both shows do not air at the exact same time, there IS a 20 minute overlap when they both go head to head, with this week, more people deciding to tune into The Voice.
Looks like this overlap has had an effect on BGT, seeing as its network, ITV, will be moving back the start time of the show this weekend so it doesn’t directly overlap with its competitor.
One thing BGT can be happy about though, is that they have the higher peak audience…coming in with 12.9 million as opposed to The Voice’s 12.1 million!
Hey, you win some, you lose some, right, Simon?
[Image via WENN.]