No, it's not a dancing hologram version of Biggie (ugh, we wish!).
The British/Albanian import Rita Ora has a voice that is undeniably en pointe, but her whole image is SO constructed…
In this music video for How We Do (Party), it seems her producers said: 'let's take some popular music shiz, fuse it together, and project it ALLL on this one girl.'
There's the OBVIOUS Biggie rip (true… EVERYONE samples in music these days, and we did love Ratatat's version ), the whole Ke$ha i'm-so-fu****-on-jack-daniels vibe, and she's STILL repping a Rihanna-esque look.
Figure out your OWN image, girl! You have the talent to back it up!
Check out the video (above) and tell us what U think or Rita Ora!
We hate when industry reps treat consumers like idiots!
Tags: biggie, how we do, image, music, music video, producers, rita ora, talent, video, voice